Associate Sales Planner

6 Months ago • 1 Years + • Sales

Job Summary

Job Description

The Associate Sales Planner will be responsible for managing media campaigns throughout their lifecycle. This includes providing impression availability, developing and managing media plans, coordinating with various teams for creative assets and quality assurance, reviewing campaign pacing weekly, optimizing inventory, and managing internal stakeholder relationships. They will also work with the Media Planning Client Services team to understand client objectives, ensuring accurate communication of client requirements within a highly regulated healthcare environment. This role involves monitoring programs, analyzing campaign performance data, preparing delivery summaries, supporting Media teams, and assisting in product rollouts and process efficiency initiatives. The candidate must be proactive, detail-oriented, and able to manage multiple campaigns simultaneously.
Must have:
  • Bachelor's degree is required.
  • Experience in operations or ad operations is preferred.
  • Strong desire to learn digital media is required.
  • Excellent attention to detail is a must.
  • Ability to multitask and meet deadlines is crucial.
  • Strong written and spoken English communication skills.
Good to have:
  • Experience with digital advertising tools.
  • Experience with Microsoft Office Suite and Google GSuite.
  • Self-service experience in DSPs/SSPs/AdServers.

Job Details

About the Company:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website: www.webmd.com / www.internetbrands.com
Experience: 1+ years
Work Timings:12.30 PM to 9.30 PM IST

Responsibilities
● Managing the operations and overseeing all media campaigns across the full campaign life cycle. Including:
    ○ Provision of impression availability and media reservation
    ○ Media Plan development and management
    ○ Coordination with Media Client Services and Ad Ops team for creative assets and overseeing QA
    ○ Weekly campaign pacing review
    ○ Optimisation and inventory management
    ○ Internal stakeholder relationship management
    ○ Providing project management support
● Work in partnership with the Media Planning Client Services team to understand client objectives and needs
● Ensuring client requirements are accurately communicated to internal teams, as this is crucial in the highly-regulated healthcare environment.
● Provide exemplary service post-campaign launch in order to meet contractual obligations by monitoring programmes
● Complete campaign performance spreadsheets, analysing data from our ad server and 3rd party reports
● Prepare delivery summaries, working with Inventory and Ad Ops teams to drive campaign success, and escalate issues to Planning management
● An internal-facing role to support Media teams and managers as needed
● Assisting in the facilitation of Media product rollouts and process efficiency initiatives

Qualifications and Competencies
● Bachelor’s degree
● Ideally will have some experience in operations in an agency, publisher Operations, Ad Operations or Programmatic environment
● Strong desire to learn digital media
● Excellent attention to detail and ability to follow processes
● Proactive and takes initiative
● Ability to multitask, function under pressure and meet delivery timeframes
● Organised with proven ability to manage conflicting priorities
● A true team player with willingness to pitch in
● Strong written and spoken English communication skills
● Logical and lateral thinker
● Enthusiastic with a positive attitude
● Ability to perform data analysis
● Knowledge of Digital Advertising tools (Google Ad Manager, DCM, Salesforce etc.)
● Experience with Microsoft Office Suite (particularly Excel) and Google GSuite (Mail, Calendar, Sheets, Slides, Docs)
● Able to handle numerous high-level campaigns simultaneously in a fast-paced environment
● Desirable but not mandatory:
    o Self-service experience in any DSPs/SSPs/AdServers (The Trade Desk, Xandr, DV360, Google Ad Manager)

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About The Company

The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.

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