Associate Strategy & Planning (Demand)
Job Summary
Job Description
The Associate Strategy & Planning (Demand) role at Gojek in Jakarta involves developing data-driven strategies to boost GoSend and GoBox transactions, customer acquisition, and retention. Responsibilities include executing demand generation initiatives, creating performance dashboards, analyzing customer behavior for actionable insights, identifying growth opportunities, collaborating with cross-functional teams, and presenting findings to stakeholders. The ideal candidate will have strong analytical skills, experience with data analysis tools (SQL, Tableau), and a deep understanding of A/B testing, cohort analysis, and funnel optimization. The role requires a structured approach to problem-solving, excellent communication, and teamwork in a fast-paced environment.
Must have:
- Data analysis & visualization skills (SQL, Tableau)
- A/B testing, cohort analysis, funnel optimization
- Strong analytical & problem-solving skills
- Excellent communication & teamwork
- Demand generation & growth strategy experience
12 skills required
Job Details
About The Role
We are seeking a highly analytical and detail-oriented Demand Growth Associate to join our GoSend Strategy & Planning team at Gojek in Jakarta, Indonesia. In this role, you will play a pivotal part in shaping data-driven strategies to enhance transactions, drive customer acquisition, and improve retention of our GoSend and GoBox services. You will contribute to the implementation of demand generation initiatives, analyze customer behavior to generate actionable insights, and support optimization efforts that fuel the growth of our core businesses.
What You Will Do
- Execute demand generation initiatives aligned with data-driven insights and strategic business objectives
- Develop and maintain performance dashboards to monitor key metrics and assess the effectiveness of growth initiatives
- Provide actionable insights and recommendations through funnel conversion analysis, cohort analysis, and user segmentation
- Uncover growth opportunities by analyzing market trends, customer behavior, and competitive landscape
- Collaborate with cross-functional teams including Data Science, Marketing, Product, Research, and Risk to ensure seamless execution of growth strategies
- Prepare reports and presentations to communicate key findings and data-driven recommendations to stakeholders
What This Role Needs
- Bachelor’s or Master’s degree in Business, Engineering, Computer Science, Mathematics, Economics, Statistics, Data Science, or other related fields
- 1-2 years of experience in data analysis or related fields is preferred
- Proficiency in SQL, Tableau or other data analysis tools is preferred
- Demonstrated understanding of A/B testing, cohort analysis, and funnel optimization
- A structured problem-solving approach with attention to detail
- Strong communication skills and a team player mindset
- Eagerness to learn and grow in a fast-paced environment
About The Team
The GoSend Strategy & Planning team is a lean team that plays a vital role in managing demand, pricing, and supply across all Gojek markets. Working closely with teams across Data, Product, Marketing, Operations, and Regional, we aim to meet growth targets for both revenue and margins, while ensuring reliable service for our customers. Through strong cross-functional collaboration, we support Gojek’s current business operations and drive expansion into existing and new markets, with a commitment to continuous improvement and thoughtful product development.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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