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Audience Measurement Assistant

Lombardy, Italy (On-site)

Audience Measurement Assistant

2 Weeks ago • All levels • Social Media

About the job

2 skills required for this role

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Job Description

The Audience Measurement Assistant will support the Audience & Media Tech area of Publicis Groupe. Responsibilities include using specialized software and databases for quantitative analysis of Print, Radio, TV, and Digital media, analyzing advertising market investments, and supporting the creation of trend/media audience documents for client advertising strategy and planning. The role also involves analyzing cross-media campaign communication results. The ideal candidate will possess a Bachelor's degree in marketing/communications or a related field and demonstrate proficiency in databases and the Microsoft Office Suite, particularly Excel and PowerPoint. Strong English skills are essential.

Must have:

Bachelor's degree in marketing/communications
Database experience
Proficient in Excel and PowerPoint
Strong English skills
Quantitative analysis skills

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Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

We are looking for an Audience Measurement Assistant to be included in the Audience & Media Tech area of Publicis Groupe.

Activities:

Use specific software and databases for quantitative analysis of Print, Radio, TV, Digital media and analysis of advertising market investments;
Support the production of trend / media audience documents to support the advertising strategy and planning of the Agency's clients.
Support the analysis of communication results of cross media Adv campaigns.

Qualifications

Bachelor degree in marketing / communication and related areas;
Previous experience in using databases and strong motivation to quickly learn new skills;
Good knowledge of English;
Good use of the Office Suite, especially Excel and PowerPoint

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About The Company

Publicis Groupe

364 Active Jobs

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.

Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

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Website: www.publicisgroupe.com