Binance Accelerator Program - Growth Marketing
Job Summary
Job Description
Binance, a leading global blockchain company, is seeking candidates for its Accelerator Program focused on Growth Marketing. This immersive program is designed for early-career talent to gain experience in the Web3 space, focusing on cryptocurrency adoption. Responsibilities include supporting marketing activities in paid media, lifecycle marketing, content creation, and SEO. The role involves assisting in the execution of growth and performance marketing campaigns, driving content creation for paid ads, and optimizing the user success funnel. Key aspects include growing the active user base, increasing brand awareness through data-driven marketing, analyzing consumer segments, and reporting results to management. The position also involves staying informed on local trends and supporting the affiliate marketing team.
Must have:
- Bachelor's degree, preferably in marketing
- Digital marketing planning and execution experience
- Strong interest and knowledge in crypto/blockchain/tech
- Data-driven and performance marketing mindset
- Proven experience in growing and managing a user base
- Portuguese and/or Spanish native, Advanced English
- Ability to handle a fast-paced environment
Good to have:
- Experience in crypto exchanges, fintech, eCommerce, tech, or gaming (B2C)
- Past marketing/growth roles at a Spanish virtual asset exchange
- Experience in community management and events
Perks:
- Immersive experience in the Web3 space
- Networking and professional development opportunities
3 skills required
Job Details
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
About Binance Accelerator Program
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE
Who may apply
Current university students and recent graduates
Responsibilities:
- Responsible for supporting all marketing activities within Growth Marketing with special focus on Paid media, Lifecycle, Content creation and SEO;
- Assist the execution of the growth and performance marketing side of our local and global campaigns;
- Drive the content creation for Always On Messaging for Paid ads, drive implementation, monitoring and reporting;
- Manage and optimize our user success funnel, including oversight of and input to key product UI/UX areas that drive funnel conversion and active user engagement;
- Grow our active user base and increase awareness of the Binance brand through data-driven performance marketing, competitive benchmarking and expansion of service offerings (e.g. new listings, etc.);
- Analyze Consumer Segment for our key markets;
- Daily, weekly and monthly reporting to executive management and stakeholder teams, which includes results and improvement plans;
- Be the eyes and ears on the ground: Understand and share knowledge on local trends, communities and news that can be leveraged in brand awareness and marketing innovation efforts;
- Support Affiliate marketing team. Attract and manage affiliates relationships, partnerships and B2B opportunities while working with the entire team to improve incentivization strategies to drive growth;
- Support senior leads in the team by Implementing design, planning and execution of Binance KR’s annual marketing strategy, marketing activities, events, and campaigns to local audiences.
Requirements:
- Bachelor degree or above, prefer major in marketing;
- Exposure to digital marketing planning and execution work experience, preferably in crypto exchanges/fintech/eCommerce/tech/gaming, B2C facing;
- Past marketing/growth roles at Spanish virtual asset exchange is strongly preferred;
- Must have a strong interest and knowledge in the crypto / blockchain / technology space;
- Data-driven and performance marketing mindset is a must;
- Proven experience in growing and managing a user base;
- Language skills: Portuguese and/or Spanish native, and Advanced English;
- Ability to handle a fast-paced environment and many moving parts at once;
- Experience in community management and events is a plus.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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