Brand Coordinator

2 Hours ago • All levels

Job Summary

Job Description

The Brand Coordinator at Entain Australia & New Zealand supports the Ladbrokes Brand team in developing and implementing brand strategies for growth and improved brand equity. Responsibilities include campaign development and execution, writing ad copy, coordinating creative assets, overseeing post-production, calendar management, approvals, and finance. This role requires cross-collaboration, strong organization, and experience in production. The coordinator ensures creative assets meet regulatory requirements and are delivered on time and to quality standards. Additional responsibilities encompass managing the merchandise program, executing experiential competitions and activations, and collaborating with internal and external stakeholders. The ideal candidate is highly organized, detail-oriented, and possesses excellent communication and analytical skills.
Must have:
  • Manage multiple projects and meet deadlines
  • Highly organized and process-driven
  • Excellent written and verbal communication
  • Strong analytical and market research skills
  • Creative mindset and attention to detail
Perks:
  • 9-day fortnight
  • 12 weeks paid parental leave
  • Wellness benefits (subsidized gym)
  • Free onsite barista
  • Stocked fridge and pantry
  • Learning and development opportunities
  • Company events
  • Staff giveaways to sporting events

Job Details

Description

Start your game… 

As a Brand Coordinator at Entain Australia & New Zealand, you will support your colleagues in the Ladbrokes Brand team with the development and implementation of brand strategies to drive growth, improve brand equity, and achieve market objectives. You will help develop and execute campaigns, write audience-centric ad copy, coordinate the weekly movement of creative assets, as well as overseeing post-production, calendar management, approvals, and finance. 

This hands-on role involves cross-collaboration and will suit a motivated self-starter who is eager to grow their career, highly organised, and has some experience in production. You will coordinate the production and delivery of a large number of creative assets, ensuring they meet strict regulatory requirements and are delivered on time and meet quality standards. 

Where and how you can work...

The position is based in Brisbane, Australia, and we have offices in Darwin, Sydney, Brisbane, Auckland, and Wellington. At Entain AUS & NZ, we value a flexible work environment and support a hybrid working model, with employees spending two days a week at the office (Tuesday & Wednesday), ensuring work-life balance and individual preferences. 

Your day-to-day... 

  • Coordinate the creation and production of above the line assets ensuring compliance, timely delivery, and quality standards. This forms the majority of the role and is crucial to ensuring that large production and media budgets are executed on time. 
  • Oversee the merchandise program. 
  • Manage and execute experiential competitions and activations, collaborating with internal and external stakeholders.  
  • Assist in the development and execution of brand campaigns and marketing plans. 
  • Collaborate extensively with other business teams to ensure they are aware of our plans and are provided with what they need to do their job.  
  • Be customer-centric and led by insights in everything you do. 
  • What you’ll bring... 
  • A proven ability to manage multiple projects simultaneously and meet deadlines under pressure. You will need to be highly organised, and process driven, as there are many deliverables in play at any given point. 
  • Strong written and verbal communication skills are essential for liaising and co-ordinating with multiple stakeholders. 
  • Strong analytical skills and experience with market research and data analysis. 
  • A creative mindset to contribute to the development of engaging and innovative brand strategies.  
  • Killer attention to detail and a positive, can-do attitude. 

Entain Lifestyle... 

  • Embrace your need for a work-life balance through our 9-day fortnight. 
  • Celebrate the joy of starting a family with 12 weeks of paid parental leave. 
  • Indulge in a range of wellness benefits through our wellness calendar, including, heavily subsidized gym memberships and other paid-for services. 
  •  Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of. 
  • A wealth of learning and development opportunities, empowering you to broaden your expertise and professional growth. 
  • Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.  
  • We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events. 

We are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences. 

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike. Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.  

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. 

  

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference. 

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now. 

 

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About The Company

Welcome to Entain.


Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s.


Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker.


But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology.


It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team.


We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together.


If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.

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