Brand Designer, Visual Storytelling

1 Month ago • All levels • UI/UX Design • $122,000 PA - $260,000 PA

Job Summary

Job Description

Figma is seeking a Brand Designer skilled in visual storytelling to join its Brand Studio. The role involves conceptualizing and crafting brand and product narratives through visually compelling, story-driven work. The designer will partner with the motion design team to create storyboards, styleframes, and visual directions for captivating brand experiences across product launches, campaigns, and key brand moments. This position is ideal for someone who thinks in stories, enjoys the intersection of design and motion, and aims to shape Figma's brand presence with clarity, emotion, and craft. Responsibilities include developing narrative assets, maintaining a visual storytelling system, translating concepts into engaging visuals, and leading or supporting motion projects.
Must have:
  • Portfolio showcasing visual storytelling
  • Experience with styleframes and storyboards
  • Collaboration with motion designers
  • Strong composition, color, and pacing
  • Conceptual thinking for narrative visuals
  • Ability to lead projects autonomously
  • Proficiency in Figma and Adobe Suite
Good to have:
  • Basic animation skills
  • Experimentation with animation tools
  • Designing for interactive narratives
  • Experience with brand films or explainer videos
Perks:
  • Equity
  • Health, dental & vision insurance
  • Retirement with company contribution
  • Parental leave
  • Mental health & wellness benefits
  • Generous PTO
  • Company recharge days
  • Learning & development stipend
  • Work from home stipend
  • Cell phone reimbursement
  • Annual bonus plan

Job Details

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We’re looking for a Brand Designer skilled in visual storytelling to join the Figma Brand Studio. In this role, you’ll help concept and craft brand and product narratives through visually compelling, story-driven work. You’ll partner closely with our motion design team to create storyboards, styleframes, and visual directions that translate ideas into captivating brand experiences across product launches, campaigns, and key brand moments.

This role is ideal for a designer who thinks in stories, loves the intersection of design and motion, and wants to shape how Figma shows up in the world—with clarity, emotion, and craft.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

  • Concept and design storyboards and styleframes that bring brand and product stories to life
  • Collaborate with motion designers, editors, and producers to develop narrative-driven assets for product launches, campaigns, and events
  • Help evolve and maintain a visual storytelling system that reflects the voice, tone, and personality of the Figma brand
  • Translate abstract or technical concepts into emotionally resonant, visually engaging creative
  • Lead or support brand motion projects from early concepting through final delivery
  • Explore new visual directions and creative formats, pushing the boundaries of how we tell stories

We'd love to hear from you if you have:

  • A portfolio that showcases strong visual storytelling across mediums, with examples of styleframes, storyboards, and campaign concepting
  • Experience collaborating with motion designers and production teams
  • A strong sense of composition, color, and pacing, especially in motion contexts
  • Ability to think conceptually and translate ideas into strong, narrative visuals
  • Comfortable leading creative projects or working autonomously when needed
  • Proficiency in Figma, Adobe Creative Suite, and storyboarding tools (After Effects a plus, but not required)

While not required, it’s an added plus if you also have:

  • Ability to create basic animations or motion tests independently
  • Interest in researching and experimenting with new animation tools, workflows, and technologies
  • Experience designing for interactive narrative experiences (e.g., websites, microsites, immersive launches)
  • Experience working on brand films, explainer videos, or product walkthroughs
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$122,000 - $260,000 USD

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About The Company

Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows

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