Brand Manager

Spin Master is a leading global children's entertainment company, creating exceptional play experiences through it’s three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties.

What will you work on?
The Brand Manager is responsible for marketing strategies of existing brands and future brand launches with the goal to develop and grow a business which will generate a sustainable and profitable business for the long term. Brand Manager is responsible for developing and executing Marketing strategies including brand plans, product line selection, above and below line plans and trade marketing execution.

How will you create impact?

Brand Strategy/Implementation

• Co-develop and implement the Spin Master brand strategies including all aspects of the marketing mix/tools.
• Define the product line considering the competitive landscape and retail environment.
• Grow our market shares in a sustainable way by launching new brands.
• Support in maintaining the TLP (toy line projection) together with quota management
• Drive effective brand plans to communicate the brand and to develop and execute sales driven consumer promotions
• Optimize the on-line web-opportunities in an effective and creative way.
• Strong alignment with the European brand teams, the support teams in Bratislava and the Global Business Units in US and Canada.

Budget Management

• Manage and control the marketing budget for your respective brands regarding all above and below the line activities.

Marketing services / PR

• Align with the PR agency what the most appropriate PR activities are in order to support your brands.
• Coordinate with the respective marketing services agency the development/execution of the required material they will develop/produce (POS material, adaptations etc.)
• Have a detailed understanding of the kids media landscape and know how to interpret/ validate the recommendations from the agencies.

Market/consumer knowledge

• Gain a thorough understanding of the Spin Master brands and be able to benchmark this with the market situation.
• Ensure to keep the organization up to date with trends and changes in the competitive landscape.

How will you fit into the team?

• Creative mind set in combination with a hands-on attitude
• Strong written, verbal and presentation skills
• Demonstrated ability to manage multiple projects and prioritize work without missing critical deadlines
• Ability to both adapt to and manage changing priorities independently in a fast paced environment
• Strong interpersonal skills and ability to work effectively within a team environment
• Intermediate to advanced knowledge of MS Office, coupled with excellent organizational communication skills, and customer service skills
• Proven ability to do whatever it takes to get the job done while taking initiative and pushing projects forward under tight deadlines
• A strong level of passion and willingness to be awesome
• Passionate about creative excellence and willing to drive self and others to achieve “magic”
• Domestic and International travel required at times

What are your skills and experience?

• University or Bachelor Degree
• 2-4 years branded consumer marketing experience, preferably in the kids/toys industry
• Experience with the toy trade
• Experience in an international working environment so the person knows what it takes to deal with international marketing teams and a head quarter abroad
• Fluent in English written and verbal

#LI-ND1 #LI-Hybrid and #LI-Spinmaster #LI-Milan #LI-Italy #LI-BrandManagement

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at and we will work with you to meet your accessibility needs.

We do appreciate all interest; however only those selected for interview will be contacted.