Job Description
Flow is seeking a Brand Marketing Associate to enhance its social presence and performance marketing across global channels. This entry-level position involves daily content coordination, community engagement, and supporting analytics. The associate will assist in creating and executing the organic content calendar, collaborating with the Studio team, and identifying insights to improve performance. Responsibilities include drafting and posting content, managing online communities, tracking brand mentions, coordinating creative asset requests, maintaining the content calendar, and assisting with campaigns. The role also involves compiling performance reports, analyzing organic content, and monitoring competitive trends. The ideal candidate has 0-1+ years of experience in marketing, content, or social media, strong communication skills, and excellent organizational abilities.
Good To Have:
- Experience with Sprout Social, Canva, or ChatGPT
Must Have:
- Social Media Management
- Content Coordination
- Performance & Reporting
- Familiarity with Instagram, TikTok, LinkedIn, Threads
- Strong writing, editing, and communication skills
- Highly organized
- Proactive, collaborative, detail-oriented
Perks:
- Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
- Paid time off and 13 paid holidays
- 401(k) retirement plan
- Healthcare and Dependent Care Flexible Spending Accounts
- Access to HSA-compatible plans
- Pre-tax commuter benefits
- Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
We are looking for a Brand Marketing Associate to join our team in Miami and help grow Flow’s social presence and performance marketing across global channels. This entry-level role blends day-to-day content coordination with analytics and community engagement. You'll support the creation and execution of our organic content calendar, partner with our in-house Studio team, and help surface insights that drive performance across the board.
You’ll report directly to the Director of Brand Marketing and work closely with Creative, Paid Media, and Marketing stakeholders to bring campaigns to life, amplify impact, and move fast as one team.
This role is based full time at Flow's HQ in the Bay Harbor Islands
Responsibilities:
- Social Media Management
- Draft, coordinate with Studio, and post daily content across Flow’s global organic channels
- Monitor and engage with followers through daily community management
- Track social listening and brand mentions, and flag opportunities or emerging trends
- Share top-performing organic content with Paid Media team for amplification
- Marketing & Content Coordination
- Request creative assets from Studio, and assist in building content using AI tools
- Coordinate and support brand photoshoots as needed
- Maintain and optimize the global content calendar
- Assist with special campaigns and content collaborations across teams
- Performance & Reporting
- Compile and deliver engagement and follower growth reports to key stakeholders
- Analyze organic content performance and share learnings with Marketing and Creative
- Monitor competitive and platform trends and apply best practices to Flow’s channels
Ideal Background:
- 0–1+ years of experience in marketing, content, or social media roles (internships count!)
- Familiarity with platforms like Instagram, TikTok, LinkedIn, and Threads
- Strong writing, editing, and communication skills
- Highly organized and able to manage multiple moving pieces at once
- Proactive, collaborative, and detail-oriented—aka, you love a checklist
- Bonus: Experience with tools like Sprout Social, Canva, or ChatGPT
Benefits
• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Access to HSA-compatible plans
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
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