Brand Marketing Planner - Love and Deepspace

2 Months ago • All levels • Marketing

Job Summary

Job Description

Responsible for marketing and creative planning for the otome mobile game project, including market strategy, content creation, specific execution, and effectiveness review, responsible for marketing goals and results. Understand the game content and user preferences, actively explore effective and innovative marketing methods, including but not limited to brand materials, marketing events, and collaborations, maximizing exposure while ensuring user preference and word-of-mouth. Participate in the content ecosystem construction of the product, plan communication topics, output copy and communication materials, and jointly complete the goal of content success on various platforms. Integrate various resources, coordinate within the team and across departments to complete the project, control the overall and details, and respond to various unexpected problems in a timely manner.

Job Details

1、负责乙女向手游项目的营销创意策划工作,包括市场策略、内容创意、具体执行及效果复盘,为营销目标及结果负责; 2、理解游戏内容及用户喜好,积极探索有效且有新意的营销打法,包括且不限于品牌素材、营销事件、联动等,在保证用户喜好度和口碑的前提下声量最大化; 3、参与产品的内容生态建设工作,策划传播话题,输出文案及传播素材,共同完成各平台的内容出圈目标; 4、整合各块资源,协调组内及跨部门共同完成项目,对全局和细节进行把控,并对各类突发问题进行及时应对。

Similar Jobs

Axel springer - Working Student B2B Marketing (m/f/d)

Axel springer

Berlin, Berlin, Germany (On-Site)
6 Days ago
Gusto - Executive Operations, Marketing & Expansion Sales

Gusto

Denver, Colorado, United States (Hybrid)
3 Days ago
plana technologies - Senior HubSpot Marketing Strategist

plana technologies

Quito, Pichincha, Ecuador (Remote)
1 Month ago
Demandbase - Senior Field Marketing Manager

Demandbase

United States (On-Site)
3 Weeks ago
Ice berg games - Video Game Marketing Internship

Ice berg games

Haarlem, North Holland, Netherlands (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Shanghai, China

Qingci - Expert Original Painting

Qingci

Xiamen, Fujian, China (On-Site)
2 Months ago
Tencent - HR Intern (International Students)

Tencent

Shenzhen, Guangdong Province, China (On-Site)
4 Months ago
mihoyo (different language) - Java Engineer

mihoyo (different language)

Shanghai, China (On-Site)
1 Month ago
Ourpalm - Commercialization Operation

Ourpalm

Beijing, Beijing, China (On-Site)
6 Months ago
Lilith games - Recruitment Specialist (Art Direction)

Lilith games

Shanghai, China (On-Site)
1 Month ago
Dentsu - Account Executive

Dentsu

Shanghai, China (On-Site)
1 Month ago
GOAT Group - Senior Software Engineer I

GOAT Group

Shanghai, China (On-Site)
1 Month ago
Kaiying Network - Video Production (AIGC)

Kaiying Network

Shanghai, Shanghai, China (On-Site)
4 Months ago
Haleon - Medical Specialist

Haleon

Shenzhen, Guangdong Province, China (On-Site)
2 Weeks ago
Mattel Inc - Associate Product Data Analyst

Mattel Inc

Shenzhen, Guangdong Province, China (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Sprinkler - Senior Technical Success Manager – Core (Ads, Social, Marketing)

Sprinkler

United States (Remote)
2 Weeks ago
WebFX - Technical Marketing Analyst

WebFX

Philippines (Remote)
3 Months ago
Gigamon - Sr. Marketing Specialist

Gigamon

Singapore (Hybrid)
2 Months ago
Diligent Corporation - Performance Marketing Manager – SEM

Diligent Corporation

London, England, United Kingdom (Hybrid)
4 Days ago
Tencent - Senior Channel Marketing Manager - PUBG Mobile

Tencent

Shenzhen, Guangdong Province, China (On-Site)
5 Months ago
hogarth - Senior Consultant, Marketing Transformation

hogarth

London, England, United Kingdom (Hybrid)
1 Month ago
Bazaar Voice - Field Marketing Specialist

Bazaar Voice

Austin, Texas, United States (Hybrid)
2 Weeks ago
sphere entertainment - Manager, Marketing Analytics

sphere entertainment

New York, New York, United States (On-Site)
4 Weeks ago
Wooga - Senior Director of Marketing & Growth

Wooga

Berlin, Berlin, Germany (Hybrid)
3 Weeks ago
GoMotive - Senior Marketing Analytics Specialist

GoMotive

Islamabad, Islamabad Capital Territory, Pakistan (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded