Brand Marketing Specialist - Fresh Grad

2 Months ago • Upto 1 Years • Marketing • $60,000 PA - $82,000 PA

Job Summary

Job Description

The Brand Marketing Specialist - Fresh Grad will assist in developing and executing brand marketing strategies for HoYoverse in North America. Responsibilities include collaborating with internal teams on campaigns, creating content for various channels (influencer collaborations, social media, etc.), conducting market research, analyzing campaign performance, and managing relationships with partners and influencers. The role requires a passion for gaming, strong communication and analytical skills, and familiarity with social media and online marketing. The ideal candidate will be able to work independently and as part of a team in a fast-paced environment.
Must have:
  • Bachelor's degree in related field
  • Passion for gaming & Genshin Impact
  • Strong communication & analytical skills
  • Knowledge of brand partnerships & influencer collaborations
  • Social media & online marketing familiarity
Good to have:
  • Cross-cultural internship experience
  • Mandarin language skills
Perks:
  • 100% employer-paid healthcare
  • Generous paid time off
  • 401K/RRSP plan
  • Employer-paid life & disability insurance
  • Team-building activities
  • Flexible working hours

Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What You Will Do:

  • Assist in developing and executing brand marketing strategies in alignment with the company’s overall strategy and annual plan to enhance brand awareness and engagement in North America.
  • Collaborate with internal teams (including development, social media, PR, and business development) to launch both online and offline promotional campaigns.
  • Contribute to content creation for various marketing channels, including influencer collaborations, social media, digital advertisements, and partnerships.
  • Participate in brainstorming sessions to generate innovative ideas for campaigns and brand initiatives.
  • Conduct market research and competitor analysis to identify opportunities for brand growth.
  • Analyze campaign performance and provide actionable insights and recommendations for future strategies.
  • Manage relationships with key industry partners and influencers to extend the brand's reach.
  • Stay up-to-date on gaming and entertainment industry trends to ensure Genshin Impact remains competitive and relevant.

What We Are Looking For:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Passion for gaming with a solid understanding of Genshin Impact and the gaming community.
  • Strong logical thinking and effective communication skills.
  • Knowledge of brand partnerships and influencer collaborations.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Excellent organizational and project management abilities.
  • Familiarity with social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok) and online marketing strategies.
  • Strong analytical skills with the ability to interpret data and provide insights for decision-making.

 

Pluses:

  • Cross-cultural internship experience with a good understanding of different company systems.
  • Mandarin is a plus.

 

Benefits:

The base pay range for this position is $60,000 to $82,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate. Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as:

  • 100% employer-paid healthcare premiums for you and your dependents
  • Generous paid time off
  • 401K / RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities throughout the year
  • Flexible working hours

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Similar Jobs

Sony Pictures Animation - Production Coordinator - Features

Sony Pictures Animation

Culver City, California, United States (On-Site)
3 Months ago
lifechruh - Press Relations Manager

lifechruh

Edmond, Oklahoma, United States (On-Site)
1 Month ago
Thumbtack - Senior Marketing Manager, SEO & CRO

Thumbtack

(Remote)
7 Hours ago
Scopely - VP, GM - Direct to Consumer

Scopely

Culver City, California, United States (Hybrid)
6 Months ago
Nium - Director – Product and Regulatory Legal Counsel

Nium

Singapore, Singapore (Hybrid)
1 Week ago
WebFX - Jr. Digital Communications Account Manager -Fort Myers, FL

WebFX

Fort Myers, Florida, United States (On-Site)
6 Months ago
Eleven Labs - Growth Associate

Eleven Labs

United Kingdom (Remote)
1 Month ago
PwC - Consultant senior SAP SC Logistique | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
7 Months ago
Nagarro - Associate Staff Consultant

Nagarro

Philippines (Remote)
6 Months ago
Nintendo - Experiential Marketing Specialist (Event Planning/Strategy)

Nintendo

Redmond, Washington, United States (Hybrid)
7 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Reltio - Senior Engineer

Reltio

Bengaluru, Karnataka, India (On-Site)
3 Hours ago
PwC - Technology Risk and Quality - Manager

PwC

Singapore (On-Site)
6 Months ago
ByteDance - Cloud Network Engineer

ByteDance

San Jose, California, United States (On-Site)
2 Weeks ago
Supercell - Game Designer, Clash Royale

Supercell

Shanghai, Shanghai, China (On-Site)
6 Months ago
Contentstack - Senior Manager - BI Data Engineering & Architecture

Contentstack

Bengaluru, Karnataka, India (On-Site)
1 Day ago
ByteDance - Senior Innovation UI/UX Designer

ByteDance

San Jose, California, United States (On-Site)
2 Weeks ago
Supercell - FinOps Specialist

Supercell

Helsinki, Uusimaa, Finland (On-Site)
1 Day ago
Assystems - HSE Field Officer (Saudi National)

Assystems

Al Khobar, Eastern Province, Saudi Arabia (On-Site)
6 Months ago
Kyruuus health - Staff Software Engineer, Search Services

Kyruuus health

(Remote)
1 Day ago
Dialpad AI - Collections Analyst

Dialpad AI

(Remote)
19 Hours ago

Get notifed when new similar jobs are uploaded

Jobs in United States

JMA - Senior Buyer

JMA

Liverpool, New York, United States (On-Site)
1 Day ago
Critical mass - Creative Engineer

Critical mass

San Jose, California, United States (On-Site)
6 Hours ago
Scout - Engineer, Window Mechanisms/Glass

Scout

Novi, Michigan, United States (On-Site)
1 Day ago
Vidsy - Creative

Vidsy

New York, New York, United States (Hybrid)
2 Months ago
Pentair - Material Handler

Pentair

Dover, New Hampshire, United States (On-Site)
19 Hours ago
The Walt Disney Company - Lead Software Engineer

The Walt Disney Company

Glendale, California, United States (On-Site)
3 Days ago
Cadence - Lead Application Engineer for MSA (Multiphysics System Analysis) flows

Cadence

Burlington, Massachusetts, United States (On-Site)
4 Hours ago
ByteDance - Research Scientist, Vision Foundation Model

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
ByteDance - Software Engineer Graduate (RDMA Network - High Speed Network)

ByteDance

Seattle, Washington, United States (On-Site)
2 Weeks ago
llnl - Electronics Technologist

llnl

Livermore, California, United States (On-Site)
2 Days ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Nintendo - Senior Loyalty Marketing Strategist (Bilingual Japanese)

Nintendo

Redmond, Washington, United States (Hybrid)
1 Month ago
Bally's Interactive - Director of CRM & Player Engagement

Bally's Interactive

London, England, United Kingdom (On-Site)
2 Weeks ago
Rockstar Games - Marketing Manager - Japan

Rockstar Games

Jihomoravský Kraj, Czechia (On-Site)
3 Months ago
Fliff  Inc  - User Acquisition Manager

Fliff Inc

Austin, Texas, United States (On-Site)
9 Months ago
Polygon Labs - Product Marketing Lead

Polygon Labs

United States (Remote)
1 Week ago
Nagarro - Associate Principal Engineer, CRM Salesforce

Nagarro

New York, New York, United States (On-Site)
6 Months ago
Immutable - Head of Growth - Performance

Immutable

Sydney, New South Wales, Australia (On-Site)
3 Months ago
Assystems - Ingénieur études mécaniques H/F

Assystems

Cherbourg-en-Cotentin, Normandy, France (On-Site)
6 Months ago
Assystems - Coordinateur Contrôle-Commande Nucléaire EPR2 - H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
6 Months ago
Playtika - Director of Marketing, Growth Ventures

Playtika

Israel (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise around our original Creative Concept.


Adhering to our mission of "Tech Otakus Save the World," we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.


HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

Singapore, Singapore (On-Site)

Tokyo, Japan (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by HoYoverse

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug