Brand Reputation Analyst

binance

| State of São Paulo, Brazil (Remote) | Full Time | 8 months ago
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Job Summary

Binance, a leading global blockchain ecosystem, is seeking a Brand Reputation Analyst to develop and execute a comprehensive organic content strategy. This role involves creating, curating, and managing high-quality content across social media, blogs, and forums, while analyzing performance metrics to optimize engagement. The analyst will collaborate with marketing, design, and product teams, staying updated on industry trends and best practices. Responsibilities include community engagement, responding to inquiries, and conducting content audits to ensure brand alignment and relevance. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with proven experience in content creation, social media, and SEO, particularly within the cryptocurrency or fintech industry.

Must Have

  • Develop organic content strategy
  • Create and manage content
  • Analyze content performance
  • Collaborate with cross-functional teams
  • Stay updated with industry trends
  • Engage with the community
  • Conduct content audits
  • Bachelor's degree in Marketing or related
  • Experience in content creation/management
  • Strong understanding of social media and SEO
  • Excellent writing and communication skills
  • Ability to manage multiple projects
  • Creative thinker
  • Familiarity with analytics tools

Good to Have

  • Experience in cryptocurrency or fintech industry.
  • Knowledge of emerging platforms.

Perks & Benefits

  • Shape the future with the world's leading blockchain ecosystem
  • Collaborate with world-class talent
  • Tackle unique, fast-paced projects with autonomy
  • Thrive in a results-driven workplace with career growth opportunities
  • Continuous learning opportunities
  • Competitive salary and company benefits
  • Work-from-home arrangement

Job Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Key Responsibilities:

    • Develop and execute a comprehensive organic content strategy that aligns with Binance’s brand and business objectives.
    • Create, curate, and manage high-quality content for social media, blogs, forums, and other digital platforms.
    • Monitor and analyze content performance metrics to optimize and improve engagement and reach.
    • Collaborate with cross-functional teams, including marketing, design, and product, to ensure content consistency and alignment with overall marketing campaigns.
    • Stay up-to-date with industry trends, best practices, and emerging platforms to continuously innovate and improve our content strategy.
    • Engage with the community and respond to comments, messages, and inquiries in a timely and professional manner.
    • Conduct regular content audits to ensure all content is up-to-date, relevant, and aligned with brand guidelines.

Requirements:

    • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
    • Proven experience in content creation and management, preferably in the cryptocurrency or fintech industry.
    • Strong understanding of social media platforms, SEO, and content marketing best practices.
    • Excellent writing, editing, and communication skills.
    • Ability to work independently and manage multiple projects simultaneously.
    • Creative thinker with a passion for storytelling and community engagement.
    • Familiarity with analytics tools and the ability to interpret data to drive content decisions.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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6 Skills Required For This Role

Cross Functional Communication Performance Analysis Content Strategy Storytelling Seo