Brand Strategist

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We are currently partnering with a prominent company to find a skilled Brand Strategist to join their team in New York City (Hybrid).

This contract position is an exciting opportunity for an experienced Brand Strategist with a strong focus on multi-brand architecture. As a key player in evolving enterprise-level brand strategy, you will work closely with leadership and external partners to build and refine a cohesive brand portfolio across core brands, sub-brands, and new ventures. The ideal candidate will have a methodical approach to solving complex brand challenges and thrive in a collaborative, high-trust team environment.

Position Details:

• Type: Contract
• Location: Hybrid (NYC)
• Duration: Around 6 months, 40 hours per week
• Pay: $90 - $100/hr, paid weekly, benefits eligible

Brand Strategist Responsibilities:

• Collaborate closely with leadership to develop and execute enterprise-level brand strategy and architecture.
• Work alongside an external branding agency to assess, refine, and optimize the brand portfolio, including both endorsed and standalone brands.
• Lead the evaluation and refinement of sub-brands, with a focus on investment and benefits solutions, and help shape a new wealth-focused sub-brand.
• Conduct stakeholder interviews to gather insights that inform and improve brand architecture.
• Translate strategic insights into actionable brand improvements across positioning, naming, visual identity, and organizational structure.
• Document the current brand architecture, identify gaps, and propose structured, actionable solutions.
• Ensure brand consistency and alignment across all brand expressions, balancing strategic clarity with creative execution.

Brand Strategist Requirements:

• 5+ years of hands-on experience in brand strategy, with a strong emphasis on brand architecture.
• Experience in agency or consulting environments is preferred, especially with firms specializing in complex, multi-brand strategies.
• Proven success in developing and refining brand portfolios in industries like financial services, insurance, and asset management.
• Highly analytical and structured, with a problem-solving mindset and a clear approach to complex brand challenges.
• Confident, collaborative, and skilled at building trust with internal teams and external partners.
• Excellent communication and stakeholder engagement skills.
• Ability to translate strategy into tangible outcomes, such as naming systems, brand hierarchies, and visual frameworks.
• Comfortable leading high-stakes strategic projects and presenting clear, compelling recommendations.

If you are an experienced Brand Strategist with a passion for optimizing brand portfolios and solving complex challenges, we encourage you to apply today. We look forward to connecting with top talent like you!

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.