Broadcast Marketing Manager

2 Months ago • 8 Years + • Broadcast

Job Summary

Job Description

The Broadcast Marketing Manager will report to the Broadcast Marketing Director and be responsible for developing and executing broadcast marketing strategies for China, international markets, and Hong Kong. This role is crucial for supporting business objectives, particularly in China. Key responsibilities include formulating short- and long-term broadcast strategies, engaging with broadcasters for collaborations, overseeing a team delivering services across various markets, collaborating with the market team, presenting projects to senior executives, managing budgets, monitoring initiative effectiveness, ensuring legal compliance, conducting media landscape research (including celebrities, KOLs, and program ratings), and overseeing KOL shooting fulfillment. The ideal candidate will have a Bachelor's degree in a relevant field and at least 8 years of experience in a China & Asia TV Network or media agency, along with a deep understanding of media environments in China and SEA markets. Strong negotiation and relationship-building skills are essential.
Must have:
  • 8+ years experience in China & Asia TV Network or media agency
  • Deep understanding of China & SEA media environments
  • Strong negotiation & relationship-building skills
  • Fluent in Mandarin and English
  • Formulate broadcast strategies
  • Manage team and budgets
  • Oversee KOL shooting fulfillment

Job Details

Job Summary:

Reporting to the Broadcast Marketing Director, this position will be responsible for developing and executing broadcast marketing strategies for China, international markets, and Hong Kong. The role is essential in championing broadcast projects in order to support business objectives with key focus on China. This individual will also lead the team in the creative development and production planning for all broadcast marketing initiatives.

Job responsibilities:

  • Formulate both long-term and short-term broadcast strategies that align with business needs
  • Engage with broadcasters to explore collaboration opportunities and maximize the value of partnerships
  • Oversee the team in delivering extensive services for China, international, and Hong Kong markets
  • Collaborate with the Market team to address business and communication needs.
  • Present projects to senior executives for approval
  • Managing budgets, monitoring, and reviewing the effectiveness of broadcast initiatives
  • Work with Legal and other stakeholders to ensure compliance with all legal requirements
  • Oversee research on the media landscape, trends related to celebrities and KOLs, and program ratings
  • Oversee and support Marketing’s KOL shooting fulfillment

Job requirements:

  • Bachelor's degree in marketing, media, communication, or any relevant disciplines
  • Min. of 8 years of working experience in China & Asia TV Network or media agency
  • Deep understanding of media environment in China & SEA markets with developed networks in the television and social media production industry
  • Strong negotiation and relationship building skills for working closely with broadcast partners.
  • Fluent in both Mandarin and English

HKProfessional #LI-AI1

Similar Jobs

The Walt Disney Company - Senior Manager, Workforce Management

The Walt Disney Company

San Antonio, Texas, United States (On-Site)
2 Months ago
Trek - Assistant Store Manager

Trek

Broomfield, Colorado, United States (On-Site)
2 Months ago
Glean - Talent Sourcer

Glean

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Riot Games - Creative Manager (Contractor)

Riot Games

Bangkok, Bangkok, Thailand (On-Site)
5 Months ago
Life church - Associate Youth Pastor

Life church

United States (On-Site)
6 Months ago
The Walt Disney Company - Newscast Producer - KTRK

The Walt Disney Company

Houston, Texas, United States (On-Site)
5 Months ago
Hawk Eye Innovations - Quality Control Manager

Hawk Eye Innovations

Basingstoke, England, United Kingdom (Hybrid)
1 Month ago
Nielsen Holdings - Field Sales Representative

Nielsen Holdings

Elkridge, Maryland, United States (On-Site)
1 Month ago
Evolution - iGaming Presenter (Waiter/Waitress Alternative)

Evolution

Atlantic City, New Jersey, United States (On-Site)
11 Months ago
Evolution - Shuffler

Evolution

Yerevan, Yerevan, Armenia (On-Site)
11 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

PwC - Director for Consulting

PwC

Makati, Metro Manila, Philippines (On-Site)
6 Months ago
Netflix - Senior Manager, Production Finance UK, Nonfiction

Netflix

London, England, United Kingdom (On-Site)
3 Months ago
Tesla - Warehouse Team Lead

Tesla

North Brabant, Netherlands (On-Site)
2 Months ago
NVIDIA - PCB Layout Design Manager

NVIDIA

Yokne'am Illit, North District, Israel (On-Site)
3 Months ago
GoTo Group - Region Merchant Strategy Manager (Surabaya)

GoTo Group

Surabaya, East Java, Indonesia (On-Site)
3 Months ago
PwC - Senior Associate - SAP HCM-TC

PwC

Kolkata, West Bengal, India (On-Site)
6 Months ago
Technorizen Software Solutions - Unity 3D Game Developer

Technorizen Software Solutions

Indore, Madhya Pradesh, India (On-Site)
9 Months ago
Fluence - Lead Engineer - Battery Module

Fluence

Houston, Texas, United States (Hybrid)
6 Months ago
Meta - Software Engineer, Systems ML - SW/HW Co-design

Meta

Redmond, Washington, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Hong Kong

Animoca Brands - Senior QA Engineer / Lead

Animoca Brands

Hong Kong (Hybrid)
2 Months ago
The Walt Disney Company - Support Engineer (Quality Engineering)

The Walt Disney Company

Hong Kong (On-Site)
3 Months ago
Animoca Brands - Web3 Engineer

Animoca Brands

Hong Kong, Hong Kong (Hybrid)
1 Month ago
Animoca Brands - Digital Asset Operations Associate

Animoca Brands

Hong Kong (On-Site)
2 Months ago
The Walt Disney Company - Senior Manager, Business Integration - International

The Walt Disney Company

Hong Kong (On-Site)
3 Months ago
The Walt Disney Company - Business Systems Analyst

The Walt Disney Company

Hong Kong (On-Site)
2 Months ago
The Walt Disney Company - Stage Manager, Show Operations

The Walt Disney Company

Hong Kong (On-Site)
5 Months ago
Tencent - Tencent Cloud-Senior Database Solutions Architect

Tencent

Hong Kong (On-Site)
4 Months ago
The Walt Disney Company - 2025 Summer Internship – Guest Communications

The Walt Disney Company

Hong Kong (On-Site)
3 Months ago
The Walt Disney Company - Parade Float Driver – Full Time

The Walt Disney Company

Hong Kong (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Broadcast Jobs

Evolution - iGaming Presenter (Waiter/Waitress Alternative)

Evolution

Atlantic City, New Jersey, United States (On-Site)
11 Months ago
The Walt Disney Company - KFSN News Photographer

The Walt Disney Company

Fresno, California, United States (On-Site)
5 Months ago
The Walt Disney Company - Senior QA Analyst

The Walt Disney Company

Glendale, California, United States (On-Site)
2 Months ago
Playtech - Online English Speaking Game Presenter

Playtech

Magdalena Del Mar, Lima Province, Peru (On-Site)
2 Months ago
The Walt Disney Company - Lead Media Systems Engineer

The Walt Disney Company

Los Angeles, California, United States (On-Site)
2 Months ago
Hawk Eye Innovations - Sports Systems Technician, B1G Replay (CHI)

Hawk Eye Innovations

Rosemont, Illinois, United States (On-Site)
1 Month ago
The Walt Disney Company - Broadcast Maintenance Engineer

The Walt Disney Company

Washington, District Of Columbia, United States (On-Site)
2 Months ago
Evolution - Live In-Studio Game Presenter

Evolution

Atlantic City, New Jersey, United States (On-Site)
1 Month ago
Evolution - Online Game Presenter (Customer Service Alternative) - Competitive Pay & Tips!

Evolution

Atlantic City, New Jersey, United States (On-Site)
7 Months ago
Evolution - Casino Game Presenter (Live Chat Agent Alternative) - up to $25/hr

Evolution

Atlantic City, New Jersey, United States (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

Lake Buena Vista, Florida, United States (On-Site)

Paris, Île-de-France, France (On-Site)

Glendale, California, United States (On-Site)

Lake Buena Vista, Florida, United States (On-Site)

Glendale, California, United States (On-Site)

Île-de-France, France (On-Site)

London, England, United Kingdom (Hybrid)

Burbank, California, United States (Hybrid)

Lake Buena Vista, Florida, United States (On-Site)

New York, New York, United States (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug