Business Development Lead, Paid Ads

6 Days ago • 5-8 Years

About the job

Summary_{By Outscal}

Lead paid traffic growth for OKX, a leading crypto exchange, leveraging Twitter, Meta, Google & more. Optimize budget & creatives for ROAS/ROI targets. Analyze user data to drive acquisition, retention & conversion. 5+ years of experience in media, investment, internet, or e-commerce required.

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

About the Opportunity

What You’ll Be Doing

Responsible for paid traffic growth, developing media source/new paid ads channels/agencies according to the company's strategic goals;
Identify market opportunities, design growth strategies and allocate resources to drive breakthroughs and output;
Optimize budget, creatives, placement, and audience in order to achieve ROAS/ROI targets through Twitter, Meta, Google or other social media channels;
Monitor and analyse user data lifecycle to gain insights into user behaviour and increase user acquisition, retention and conversion;
Plan, execute and develop corresponding strategies for the local market to promote implementation of market-specific campaigns.

What We Look For In You

Bachelor's Degree, with 5 years of working experience, preferably in media, investment, internet, e-commerce or any relevant fields;
Ideally, possess 3 years of people management experience, as well as a strong understanding and network in Crypto & Blockchain;
Strong data analytical skills; ability to formulate strategic roadmaps through market research, competitor analysis and leveraging data insights, ;
Possess market acumen and sensitivity towards user behavior;
Possess a positive attitude, great interpersonal and communication skills, and strong logical thinking.