Business Development Manager

4 Months ago • 3 Years + • Business Development

Job Summary

Job Description

As a Business Development Manager at Anzu, you will manage the mobile SDK sales cycle, build relationships with game publishers, and expand Anzu's network. Responsibilities include generating leads, negotiating and closing deals, maintaining CRM data, driving partner retention, providing product feedback, representing Anzu at industry events, and using internal tools to drive business decisions. You'll work with both large and mid-size publishers to integrate Anzu's in-game advertising solutions, focusing on maximizing revenue and ensuring client satisfaction. A strong understanding of the mobile games sector and programmatic AdTech is crucial.
Must have:
  • 3+ years Business Development/Sales in mobile games
  • Programmatic AdTech understanding
  • Strong communication & negotiation skills
  • Mobile game publishing industry knowledge
  • Financial analysis & deal structuring
  • CRM and data management expertise
Perks:
  • Competitive salary
  • Hybrid/remote work
  • Professional growth opportunities
  • Work with AAA and indie studios

Job Details

Description

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, and console. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.

Anzu helps game developers monetize their titles with ad placements that complement the gameplay. By monetizing the entire game session, developers benefit from consistent and reliable revenue streams. Supporting all major and custom-built game engines and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.

Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures, and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more.

 

We are looking for a Business Development Manager to manage the mobile SDK sales cycle and partner relationships and to help us continue and grow our partnerships with game publishers.


WHAT WILL YOU DO?

  • Generate and qualify leads aligned with company strategy and build business relationships with video game developers and publishers
  • Manage the mobile supply sales cycle from A-Z with big and mid-size game publishers
  • Negotiate and close deals to expand the Anzu network
  • Maintain CRM data and communication records for accurate reporting
  • Drive partner retention and cross-selling opportunities
  • Provide product feedback to the tech team based on market insights
  • Represent Anzu at industry events and conferences and manage our team’s presence at each event
  • Use internal BI and analytical tools to drive business decisions, process decisions, and make improvements
  • Constantly review solutions to maximize revenue from publishers

Requirements

  • Comprehensive understanding of the video game publishing industry and mobile ad networks
  • Proven 3+ years of Business Development or Sales experience in the mobile games sector
  • Solid understanding of the programmatic AdTech stack
  • Strong English communication skills and cross-cultural competence
  • Ability to understand and articulate technical products and services
  • Creative negotiator
  • Financial analysis skills
  • Creative selling ability, including financial analysis, forecasting, and imaginative deal structures that achieve ROI
  • Ability to thrive in a fast-paced environment

Benefits

  • Industry-leading global company in the in-game advertising market
  • Exciting opportunity to dive into the popular worlds of gaming, esports, and advertising
  • Central HQ in Tel Aviv, with hybrid working and remote teams around the globe
  • Great opportunity for professional growth across multiple areas of expertise working with cutting-edge technology
  • Work with AAA and indie gaming studios to make gaming a better place
  • Equal opportunity employer with an inclusive environment for all employees
  • Competitive salary packages
  • And much, much more…

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About The Company

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide.


Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide.


Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. 


Learn more at https://www.anzu.io/

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