Business Development Specialist

1 Month ago • 2 Years + • Business Development

Job Summary

Job Description

The Business Development Specialist at Brightline Interactive identifies, engages, and cultivates relationships with potential public sector customers. Responsibilities include market research, lead generation, managing outreach to government agencies, supporting proposal preparation (RFIs, RFPs), CRM management, industry networking, collaborating with internal teams, competitive analysis, and process improvement. The ideal candidate is proactive, detail-oriented, and understands the public sector landscape. They will work closely with internal teams to achieve company objectives and drive strategic growth in government markets. This role requires strong communication, relationship-building, and familiarity with government procurement processes.
Must have:
  • Public sector experience
  • Strong communication skills
  • Government procurement knowledge
  • CRM proficiency
  • Market research & lead generation
  • Proposal & RFI support

Job Details

 

The Business Development Specialist at Brightline Interactive plays a key role in identifying, engaging, and cultivating relationships with potential customers in the public sector. This individual will support the business development team by conducting market research, generating leads, managing outreach efforts, and facilitating communication with government agencies and organizations. 

The ideal candidate is proactive, detail-oriented, and has a strong understanding of the public sector landscape. They will work closely with internal teams to align business development efforts with company objectives and ensure strategic growth within government markets. 

 

Key Responsibilities 

  • Market Research & Lead Generation – Identify and analyze new business opportunities within the federal, state, and local government sectors. 
  • Customer Outreach & Engagement – Initiate and maintain communication with prospective government clients, ensuring timely follow-ups and relationship-building. 
  • Proposal & RFI Support – Assist in the preparation of Requests for Information (RFIs), Requests for Proposals (RFPs), and other government procurement documentation. 
  • CRM & Data Management – Maintain and update the CRM system with relevant customer and opportunity data. 
  • Industry Networking – Represent Brightline Interactive at government and defense industry events, conferences, and meetings to expand brand visibility and establish key relationships. 
  • Collaboration with Internal Teams – Work with technical, marketing, and leadership teams to develop targeted outreach strategies and business proposals. 
  • Competitive Analysis – Monitor and report on industry trends, competitor activity, and emerging technologies relevant to Brightline’s government sector initiatives. 
  • Process Improvement – Continuously refine business development workflows to improve efficiency and effectiveness in public sector engagement. 

 

Qualifications & Skills 

  • Bachelor’s degree in Business, Marketing, Public Administration, or a related field. 
  • 2+ years of experience in business development, sales, or government contracting (public sector experience preferred). 
  • Strong communication and relationship-building skills. 
  • Familiarity with government procurement processes and contracting vehicles. 
  • Proficiency in CRM software and Microsoft Office Suite. 
  • Ability to conduct research and analyze data to identify potential business opportunities. 
  • Self-motivated, organized, and able to manage multiple priorities effectively. 

 

Why Join Brightline Interactive? 

At Brightline Interactive, we are at the forefront of immersive technology, simulation, and AI-driven solutions. As part of our Business Development team, you will play a pivotal role in expanding our impact within the public sector, shaping the future of government innovation. Join us and be a part of a team that thrives on creativity, collaboration, and cutting-edge technology. 

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About The Company

BrightLine is the industry standard for advanced advertising working with every major broadcasting platform from NBCU to Hulu. We create, deliver, and measure dynamic, interactive, and engaging ads across the entire Advanced-TV landscape using our proprietary Build-Once- Run-Everywhere platform.


Founded over a decade ago, BrightLine was the first company to pioneer interactive television solutions for brands. Today BrightLine offers the industry’s most powerful Advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of Over-The-Top (OTT), connected TV and Smart TV advertising opportunities. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with interactive ads across broadcast and cable stations, including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and OTT delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft (Xbox) and Sony (Playstation), as well as leading ad networks and Demand-Side-Platforms (DSPs).


BrightLine is a part of the LUMAscape and a partner with the IAB, ANA, and Nielsen. Past campaigns have won numerous awards, most recently including MediaPost’s OMMA award. Learn more about BrightLine at www.brightline.tv and follow BrightLine on Twitter @BrightLine_TV.

Virginia, United States (Hybrid)

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