Campaign Lead

1 Month ago • All levels • Campaign Management

Job Summary

Job Description

The Campaign Lead will play a crucial role in the Growth Marketing team, planning, executing, and analyzing marketing campaigns for collectible drops to maximize uptake and revenue. Responsibilities include developing go-to-market strategies, overseeing campaign content creation (videos, graphics, written materials), acting as a primary contact for stakeholders (internal and external, including licensors), influencing the drop process to incorporate customer feedback, and conducting performance analysis to identify areas for improvement. The ideal candidate will have experience managing omni-channel campaigns in B2C environments, particularly in global digital businesses. Data analysis skills and strong communication are essential.
Must have:
  • Manage omni-channel campaigns
  • B2C experience in digital global business
  • Prioritize, deliver accurately and timely
  • Data analysis for campaign optimization
  • Strong communication and collaboration
  • Passion for pop culture and customer obsession
Good to have:
  • Experience managing agency relationships
Perks:
  • Remote flexibility
  • Work with cutting-edge brands
  • Worldwide reach
  • Career growth opportunities

Job Details

About Us

VeVe is the largest mobile-first digital collectibles platform out there, with more than 108 million digital collectibles and comics sold to date. Founded in 2017, VeVe was created by collectors for collectors, to bring premium licensed digital collectibles to the mass market from leading brands including Disney, Marvel, Star Wars, Lamborghini & more.


VeVe is where the world collects. It is the world’s home of premium digital collectibles, comics and art works - all available in limited edition releases. Collectors can buy, sell and play with VeVe digital collectibles on their smartphone, take their digital comic collection with them wherever they go and read comics online or offline on the VeVe Comics reader app. We are made up of a diverse range of global individuals who are all collectors at heart, dream big but stay grounded.


About the Role

We are on the lookout for a new Campaign Lead to join our Growth Marketing team. You will play a critical role in supporting the planning, execution, and analysis of marketing campaigns to promote our collectible drops (product releases) in order to maximise uptake and revenue. This is a full-time role, based in New Zealand or Australia.


The key responsibilities include:

  • Planning, execution and scheduling of go to market strategies to ensure timeliness and speed to market.
  • Oversee the development of compelling campaign content with Production and Marketing, including videos, graphics, and written materials.
  • Assist in being the primary point of contact for internal and external stakeholders, including our licensors, regarding the status of drop campaigns.
  • Influence the drop process to ensure the customer voice is heard.
  • Participate in campaign performance analysis and drop result evaluations, identifying areas for improvement.


About You

You will have:

  • Experience managing compelling omni-channel campaigns is desirable.
  • Experience working in B2C environments in a digital-first & global business.
  • Ability to prioritise to deliver and execute in an accurate and timely manner.
  • Pragmatic and problem solver - can work at pace and be solutions orientated to deliver upon campaigns.
  • Exposure to data analysis, using metrics and KPIs to inform campaign decisions and optimise performance advantage.
  • Strong communication and collaboration skills, with the ability to form productive working relationships across a business.
  • Confident working with external partners such as licensors to obtain the best outcomes
  • Passion for pop culture, entertainment and being customer obsessed.
  • Experience managing agency relationships is advantageous.


Why VeVe?

  • The Collectables Industry! Work with cutting edge brands and really creative people to deliver a fun offering. The industry is worth around $475 billion annually, and it’s growing!
  • Remote flexibility: We all work remotely! Enjoy the freedom and flexibility of working remotely, while collaborating with a diverse, global team.
  • Worldwide reach: Be part of showcasing 200+ of the world's best brands to our community of customers and followers around the world.
  • We are scaling up! This is a brand new role & our global team is adding more new positions in the coming months.
  • Design your career path: At Veve, you’ll have the autonomy to shape your role and grow in the direction that best fits your ambitions and talents, with the support of your leaders.

To express your interest in becoming our new Campaign Lead, please submit your details by using the button above!

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About The Company

Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed NFT digital collectibles to the mass market. With over 10 million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top grossing Entertainment Apps in the Google Play and Apple stores.


In 2024, we expanded and launched VeVe Comics to revolutionize digital comic reading and collecting. With our free reader app (iOS & Android), you can be in the heart of the story with our hand authored panel by panel guided story telling. Buy & discover digital comics, released on the same day as print, on our webstore.


Utilizing both blockchain and augmented reality technologies, VeVe offers premium licensed collectibles from leading brands including Disney, Marvel, tokidoki, Ghostbusters, DC Comics, Star Wars, Back to the Future and more. VeVe’s augmented reality photo mode allows collectors to interact with every digital collectible, as well as share their collectibles through VeVe’s in-app social feed, or on external social platforms.


In March 2021, VeVe committed to 100% carbon neutral NFTs and provided $7+ million in grants to environmental nonprofits to raise money for causes through NFT promotions. In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, scalability (over 9,000 trades per second), zero gas fees, and a 99.9% reduction in environmental footprint.


The VeVe Digital Collectibles & VeVe Comics reader app is available on both iOS and Android.

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