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About

TouchMagix manufactures and creates new age and never-seen-before arcade games, immersive experiences and interactive display technologies in the US, with a world-class R&D facility in Pune, India. Since inception in 2009, our games and technologies have made their way to more than 100 Fortune 500 companies, along with customers in the amusement and entertainment industry in over 40 countries.

Our core design philosophy has always been rooted in great 'skill-based' gameplay, and creating games that are easy-to-understand and difficult-to-master. While developing games, we are very careful about ensuring that the player can easily see where they went wrong, learn from that mistake and try again, thereby enabling lot of repeat play value. This has been the guiding principle behind all the new-age games in our repertoire and we believe it's the most important factor to ensure sustainable success.

In addition to high repeat value gameplay, we utilise innovative technologies to wow users and add grandeur. When people step out of their homes for their entertainment needs, the entire experience matters because we have to deliver something that they cannot experience at home.

While seeing the joy on players’ faces is a major driving force for our passionate team, we also put relentless effort in ensuring that the cashbox earns money through rigorous ROI testing and repeat value analysis. This unique combination of high repeat value gameplay coupled with ROI-focus is what makes TouchMagix stand out in terms of the performance.

Our games are devised, prototyped and critically tested for gameplay and revenue earning ability, before finally making their way to arcade and entertainment centres where individuals and groups can plunge themselves into the immersive experience of TouchMagix's arcade games - a level up from anything that they have played before.