Category CBIA lead for Pain

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

This role is integral to driving innovation and growth in the OTC Pain category, ensuring that we stay ahead of market trends and meet the future needs of our diverse consumer base.

As a key member of a cross-functional OTC team, you will lead the Front-End Innovation process for Pain, using deep consumer insights to unlock the development of new, superior product concepts. Your role is essential in advancing our OTC innovation capabilities, aligned with Haleon's transformation goals.

The role also involves delivering foundational learning and growth opportunity analyses on key underserved audiences and future demand spaces.

Your expertise will provide external insights, inspiring the Pain category team with relevant trends, consumer behaviour changes, and competitive innovations. Additionally, you will support the Pain strategy by providing data and insights for strategic planning, business updates, investor relationships, and marketing events.

Key Responsibilities

• As part of a cross-functional team, drive the Front-End Innovation process for OTC Pain, delivering deep consumer insights and inspiration, unlocking the ideation and development of new, innovation ideas, and leading the qualification of superior product concepts for Gate 1 submissions.
• Contribute significantly to advancing our OTC innovation capability from a CBIA perspective, aligned with Haleon’s global innovation transformation objectives. Recommend new learning and research techniques & methodologies to generate more profound consumer insights and to optimize the efficiency and effectiveness of learning and testing approaches.
• Conduct foundational learning, growth opportunity and how-to-win analyses on underserved audiences, prioritizing lower socio-economic households, Kids, Older Adults, and women.
• Partner with the central CBIA team to develop, deliver and embed the future Pain Demand Spaces framework, as a foundation for future growth opportunity identification and strategy setting.
• Provide external insights, inspiring the Pain / OTC category team with relevant trends, consumer behaviour changes, and competitive innovation.
• Provide Pain strategy, data, and insight support for strategic planning, business updates, investor relationships, and marketing events.

Qualifications and skills

Essential

• A bachelor’s degree in marketing, business administration, psychology, sociology or data science.
• Fluent in English, spoken and written.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Minimum 5 years of a proven track record in global FMCG / OTC insights & analytics roles, focused on innovation, foundational consumer learnings, emerging markets, demand spacing and trends.
• Hands-on experience with relevant consumer learning and testing methodologies and a track record of successful experimentation and implementation of new, innovative tools & approaches.
• Confident leadership style with excellent interpersonal, influence and communication skills.
• Ability to work independently in a high paced, cross-functional organization and deliver multiple priorities under tight timelines with rigor and quality. Strong planning & organization skills are a must.
• Proven track record in challenging the status quo and in driving transformational change.

Valuable

• Experience working in a healthcare or medical environment.
• Experienced in leveraging AI to deliver deeper and more efficient consumer learning and testing results.
• Proficient in driving elaborate data analytics.
• Entrepreneurial background with a proven ability to work in an agile, design driven approach.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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