Channel & Customer Marketing Coordinator Direct PH

2 Hours ago • 5 Years + • Marketing

Job Summary

Job Description

Haleon is seeking a Channel & Customer Marketing Coordinator Direct PH to drive commercial potential within this channel. The role involves developing and implementing channel trade strategies, building relationships with marketing and NRM teams for growth plans based on insights, and executing the Trade Marketing Plan. Key responsibilities include improving brand results through in-store execution, monitoring brand recognition metrics, collaborating with field forces for strategy deployment, tracking channel performance, analyzing competitor strategies, managing stakeholder relationships, and overseeing the Trade Marketing Direct Pharmacy budget. The coordinator will also manage and develop a team of 3 people.
Must have:
  • 5+ years experience in pharmacy trade marketing
  • Experience in Direct Pharmacy channel
  • Proficiency in business drivers (assortment, stock, layout, pricing, promotion)
  • Strong analytical skills
  • Proficiency in PowerPoint and Excel
  • Knowledge of Category Management
  • Strong financial acumen
  • Detail-oriented
  • Adaptable to fast-paced environments
  • Organized and disciplined
  • Proactive problem solver
  • Skilled in team management
Good to have:
  • 5+ years experience with pharmacies or commercial functions
  • Sales and/or trade marketing experience in Direct Pharmacy channel
  • Enjoys customer interaction and learning from others
Perks:
  • Agile working culture

Job Details

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

We are seeking a Channel & Customer Marketing Coordinator Direct PH to unlock new realms of commercial potential within this channel.

Key responsibilities

  • Develop and implementation of shining channel trade strategies and canvass executions
  • Building symbiotic relationships with marketing and NRM teams to conjure channel-specific growth plans, inspired by shopper, retailer, and market insights across diverse brands
  • Executing the Trade Marketing Plan in line with Sales and Marketing objectives
  • Improving brand results through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
  • Overseeing and monitoring performance of brand recognition metrics (ex. MS Value, promotional activity ROI)
  • Collaborate with Sales and Sellout field forces to ensure brilliant execution and deployment of the strategy in the Point of sale.
  • Tracking Direct Ph. Channel performance and key performance indicators (KPIs) with accuracy
  • Monitor the execution of commercial strategies to capitalize on successes and suggest corrective actions when necessary
  • Analyze competitors' strategies and market data to identify opportunities for growth
  • Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
  • Stay ahead of competition and market trends to uncover new growth opportunities
  • Manage stakeholder relationships across various functions (marketing, MRN, Sales, supply chain, customer service)
  • Manage the Trade Marketing Direct Pharmacy budget with precision
  • Manage and develop a Team of 3 persons

Qualifications and skills

Essential

  • 5 or +5 years’ experience in pharmacy environment in trade marketing roles

  • Experience working in the Direct Pharmacy channel

  • Proficiency in core business drivers (assortment, stock, layout, pricing, promotion)

  • Strong analytical skills, adept at turning numerical data into actionable insights

  • Smart approach with dashboards and databases to monitor performance

  • Effective communication skills (developed listening skills/ ability to explain, train and coach), enthusiastic, creative person who thinks in terms of solutions, curiosity and passion for his job

  • Proficiency with the office package (especially PowerPoint and Excel)

  • Knowledge of Category Management guidelines

  • Strong financial acumen to present compelling business benefits.

  • Details orientation

  • Understanding of qualitative research techniques and methods

  • Good storyteller who can show the vision and benefits

  • Adaptability to thrive in a fast-paced environment Comfortable working with data

  • Organized and disciplined  

  • Proactive problem solver

  • Skilled in team management

Preferred

  • Talent who has 5+ years of experience working with the pharmacies or in commercial functions

  • Ideally having sales and/or trade marketing experience in Direct Pharmacy channel

  • Person who enjoys interacting with the customers and learning from interactions with different people

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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