Channel Experience Manager
Job Summary
Job Description
- Trade Marketing expertise with big box retailers
- Customer journey expertise (omnichannel)
- Project, stakeholder, and budget management
- Collaboration and communication skills
- Develop and propose go-to-market strategies
- Understanding of other Marketing channels (Social media, online advertising etc.)
- Medical, dental, vision
- Matching 401(k)
- Paid time off
- Wellness program
- Sony product discounts
- Bonus package (potential)
2 skills required
Job Details
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Channel Experience Manager
Bentonville, AR/Remote
Responsible for all Trade Marketing expertise and activity in the territory. Collaborating with Commercial Managers to negotiate and align strategies with retailers by managing the planning, implementation and maximization of the value of retailers’ trade marketing activities, paid media and our Marketing assets to increase revenue, awareness, engagement and ROI.
What you’ll be doing:
- Collaborate closely with Commercial Managers to meet business needs and objectives.
- Develop and propose go to market strategies across a variety of retailers and owned marketing vehicles. Including but not limited to omni-channel activations such as retailer owned placements, media buying, display and search media, print and owned channel, temporary displays etc.
- Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
- Negotiate and execute Trade Marketing vehicles at multiple retailers. Provide insights and reporting on various activations.
- Manage relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc)
- Project manage implementation of activations (e.g. Content, digital screens, product demonstrations, fixturing, temporary displays, ecommerce)
- Make and implement recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, awareness and engagement.
- Oversee budgets for Trade Marketing Business Operations costs. and Co-Op Investment (incentives, using retailer media & space, experiential, retailer events, staff competitions, training etc)
- Manage relationships with internal departments and negotiate with third parties relating to trade marketing activations.
- Represent local market(s), provide feedback, present reporting, best practices and provide updates on local plans at regional level
- Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans
What we’re looking for:
- Customer journey expertise (omnichannel inc. online & in-store)
- Trade Marketing expertise with big box retailers.
- Project, stakeholder and budget management
- Communication & Collaboration
- Time & priority management
- Understanding of other Marketing channels (inc. Social media, On-line advertising etc)
Roles they will work with:
- Collaborating to Commercial managers, Commercial planning manager, Commercial Cat Managers
- Liaise with suppliers (inc. field merchandising), retailers, third party publishers
- Liaise with Finance, Operations, Business Analysts
- Collaborate with Marketing (Marketing Analytics manager, Media, Campaign management etc.)
- Collaborate with others within Global Marketing team
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Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below.
$124,300 — $186,500 USD
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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About The Company
Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/
Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.
For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.
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