Channel Field Marketing Manager
Job Summary
Job Description
As a Channel Field Marketing Manager at Barracuda Networks, you will be responsible for developing and executing the channel marketing strategy in collaboration with partners. Your focus will be on cybersecurity and driving pipeline growth, enhancing partner-generated leads through innovative demand generation programs, and engaging events tailored to the cybersecurity landscape. Key responsibilities include defining marketing goals and KPIs, working closely with the Sales team, assisting in the onboarding of new channel partners, understanding the cybersecurity market, developing channel partner programs, aligning tactical marketing plans with broader strategies, and tracking campaign success.
Must have:
- Proven experience in channel marketing (cybersecurity preferred)
- Experience working with VARs, MSPs, and National Accounts
- Strong understanding of cybersecurity solutions, partner business models, and the buyer's journey
- Excellent relationship-building skills
- Results-oriented mindset with proficiency in reporting and analytics
- Exceptional communication and presentation skills
- Ability to thrive in a fast-paced, dynamic environment
3 skills required
Job Details
Req ID 25-357
Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
We are seeking a dynamic and results-driven Channel Field Marketing Manager with a focus on cybersecurity to develop and execute our Channel Marketing strategy in collaboration with partners. This role is pivotal in aligning marketing initiatives with our business objectives, driving pipeline growth, and enhancing partner-generated leads through innovative demand generation programs and engaging events tailored to the cybersecurity landscape.
What you’ll be working on:
- Strategic Development: Define marketing goals and KPIs that align with overall business objectives to ensure a clear focus on pipeline growth and partner engagement.
- Collaboration with Sales: Work closely with the Sales team to track opportunity conversion rates and optimize demand generation efforts, supporting both new customer acquisition and retention of existing customers.
- Partner Onboarding: Assist in the onboarding process and go-to-market planning for new channel partners, ensuring they are equipped with the necessary tools, resources, and knowledge of our cybersecurity offerings.
- Market Understanding: Articulate product and solution information in the context of cybersecurity challenges and business value, effectively moving prospects through the sales cycle.
- Program Development: Take the lead in developing channel partner programs and activities that drive engagement and results, specifically tailored to the cybersecurity market.
- Tactical Alignment: Align tactical marketing plans with broader marketing strategies, ensuring consistency and effectiveness across all initiatives.
- Adaptability: Remain adaptable to changing market conditions and organizational requirements, demonstrating flexibility in approach and execution.
- Tracking Success: Comfortable aligning marketing plans with tangible business outcomes using campaign tracking tools.
What you bring to the role
- Proven experience in channel marketing preferably within the cybersecurity industry.
- Ideally between 3-5 years relative experience in Marketing Field
- Experience in working with VARs, MSPs and National Accounts.
- Strong understanding of cybersecurity solutions, partner business models, and the buyer’s journey.
- Excellent relationship-building skills with internal and external stakeholders.
- Results-oriented mindset with proficiency in reporting and analytics.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
What you’ll get from us:
A team where you can voice your opinion, make an impact, and where you and your experiences are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.
#LI-Hybrid
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