Channel Marketing Manager

3 Months ago • 2 Years +
Marketing

Job Description

As a Channel Marketing Manager, you will be responsible for P&L management, channel strategy development, performance tracking, partner relationships, program management, budget management, cross-functional collaboration, and market insights. This includes developing and executing channel marketing strategies, monitoring partner performance, building strong partner relationships, and managing marketing budgets. Essential skills include a bachelor’s degree or equivalent experience, 2+ years of channel/business marketing experience in the tech industry, and in-depth understanding of indirect sales channels.
Good To Have:
  • Experience with digital marketing, content marketing, retail marketing.
  • Proficiency within Excel, Power BI.
Must Have:
  • 2+ years of channel/business marketing experience.
  • In-depth understanding of indirect sales channels.
  • Strong project management and organizational skills.

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Position Summary, Responsibilities and Expectations:

  • P&L Management: Monitor and report on performance to key financial goals.
  • Channel Strategy Development: Develop and execute channel marketing strategies that align with business goals and drive growth across indirect sales channels.
  • Performance Tracking: Monitor and report on Channel Partner performance 
  • Partner Relationships: Build and maintain strong relationships with key partners ensuring alignment with our product positioning and go-to-market strategies.
  • Program Management: Oversee channel marketing programs, including partner onboarding, 
  • Budget Management: Manage the marketing budget for channel activities, ensuring effective use of funds and alignment with overall business objectives.
  • Cross-functional Collaboration: Work closely with the sales, product marketing, and business development teams to ensure alignment and execution of channel strategies.
  • Market Insights: Stay informed on industry trends, competitive landscape, utilizing data to provide recommendations and analysis to further drive growth.

Essential Skills and Experience:

  • Education: Bachelor’s degree or equivalent professional experience 
  • Experience 2+ years of channel / business marketing or price analyst experience ideally in gaming peripherals, PC components or tech industry.
  • Knowledge: In-depth understanding of indirect sales channels and the partner ecosystem, with experience working with distributors, resellers, and system integrators

Skills

  • Strong project management and organizational skills.
  • Excellent communication and interpersonal abilities to manage relationships with external partners and internal teams.
  • Proficiency within Excel, Power BI. 
  • Strong analytical skills and the ability to interpret data to “join the dots” and drive decision-making.
  • Experience with digital marketing, content marketing, retail marketing

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