Channel Marketing Specialist

2 Months ago • 2-4 Years • Marketing

Job Summary

Job Description

The Channel Marketing Specialist will be responsible for supporting the execution of channel marketing strategies. This includes planning and executing in-person events like conferences and tradeshows, managing webinar logistics and content creation, and providing marketing support to channel partners. The role involves coordinating event details, creating marketing materials, and analyzing campaign performance. The specialist will work closely with Channel Account Managers, Growth Marketing, and Product Marketing teams to drive growth and engage with partners. The position also includes administrative tasks like maintaining event directories and preparing reports on marketing program results. The ideal candidate will have a strong understanding of digital marketing and event management.
Must have:
  • Experience in marketing or event planning
  • Strong organizational and detail-oriented skills
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office Suite
  • Understanding of digital marketing strategies
Good to have:
  • Familiarity with Microsoft Dynamics CRM, Salesforce CRM, or marketing automation tools
  • Experience in the technology industry
  • Experience planning and coordinating in-person events and virtual webinars

Job Details

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more

At Fortra, we’re breaking the attack chain. Ready to join us? 

The Channel Marketing Specialist will play a pivotal role in supporting the execution of channel marketing strategies. This position requires a dynamic individual who excels in channel event logistics and analysis of key marketing initiatives with our channel partners. This includes event planning, content creation, lead management, and ensuring smooth communication across various marketing channels. You will collaborate closely with Channel Account Managers, Growth Marketing, and Product Marketing. The ideal candidate will have a strong understanding of digital marketing and event management with a passion for driving growth and engaging with partners.

WHAT YOU'LL DO

  • In-Person Event Planning & Logistics:
    • Assist in the coordination and execution of in-person events such as partner conferences, tradeshows, and customer/partner meetups.
    • Oversee logistical details, including venue coordination, travel arrangements, catering, and promotional materials.
    • Support the creation and maintenance of event timelines and budgets.
    • Act as a liaison between vendors, partners, and internal teams to ensure events run smoothly.
    • Assist in developing event messaging, collateral, and presentations for partner engagement.
    • Track, analyze, report, measure, and communicate program results. 
  • Webinar Facilitation & Coordination:
    • Manage the logistics of virtual webinars, including scheduling, registration, and technical setup.
    • Partner internally on the creation of content and promotional strategies for webinars.
    • Collaborate with internal teams to ensure webinars align with broader channel marketing strategies and goals.
    • Provide on-the-day support during webinars, managing attendee engagement and troubleshooting any issues.
  • Partner Marketing Support:
    • Aid channel partners with marketing materials, campaign assets, and training to help drive sales initiatives.
    • Assist in developing and implementing co-branded marketing campaigns for partners.
    • Measure and report on campaign performance, providing insights for optimization.
  • Administrative & Reporting Tasks:
    • Maintain an up-to-date directory of events, webinars, and partner activities.
    • Prepare regular reports to evaluate event and campaign success, including metrics such as attendance, engagement, and ROI.
    • Provide recommendations to leadership based on program results.
    • Assist in managing marketing budgets and tracking expenses related to marketing programs.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2-4 years of experience in marketing, event planning, or a related field, preferably in the technology industry.
  • Experience planning and coordinating in-person events and virtual webinars.
  • Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Basic understanding of digital marketing strategies, including email marketing and social media.
  • Ability to work both independently and collaboratively in a fast-paced, team-oriented environment.
  • Strong problem-solving and troubleshooting skills, particularly in fast-paced environments.
  • Familiarity with Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics and AdWords is a plus. 
  • Able and willing to travel as required by the business (up to 10%)

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

Similar Jobs

Aeries technology - Management Trainee – HRBP

Aeries technology

Mumbai, Maharashtra, India (On-Site)
3 Weeks ago
GoDaddy - Senior AI Agent Developer

GoDaddy

India (Remote)
1 Month ago
C3 IoT - Accounting Operations Analyst

C3 IoT

Guadalajara, Jalisco, Mexico (On-Site)
1 Month ago
DMG - Provider Support Technician

DMG

Bengaluru, Karnataka, India (On-Site)
1 Year ago
22squared - Media Coordinator, Finance

22squared

Atlanta, Georgia, United States (Hybrid)
1 Month ago
Tencent - Senior Channels Marketing Manager - PUBG Mobile

Tencent

Shenzhen, Guangdong Province, China (On-Site)
4 Months ago
Blazesoft - Senior Manager, Performance Marketing (iGaming)

Blazesoft

Vaughan, Ontario, Canada (On-Site)
3 Months ago
lifechruh - Marketing Strategist

lifechruh

Edmond, Oklahoma, United States (On-Site)
2 Months ago
Postman - Senior Field Marketing Manager

Postman

San Francisco, California, United States (Hybrid)
1 Month ago
Zones - Services Marketing Manager

Zones

Noida, Uttar Pradesh, India (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Flexra Software - Associate Project Coordinator Intern

Flexra Software

United States (On-Site)
1 Year ago
Tesla - Design Manager / Architect - Retail Development

Tesla

London, England, United Kingdom (On-Site)
5 Months ago
Axon - Commercial Operations Analyst - Quoting

Axon

Sterling, Virginia, United States (On-Site)
1 Month ago
PwC - Senior Associate - ESG - Roma

PwC

Rome, Lazio, Italy (On-Site)
6 Months ago
Bosch Group India - Officer / Executive - Logistics

Bosch Group India

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Zinnia - Executive Assistant I

Zinnia

Hyderabad, Telangana, India (On-Site)
3 Weeks ago
FalconX - Account Management Associate

FalconX

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Nintendo - CONTRACT - Email Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
7 Months ago
TransPerfect - Player Support Agent

TransPerfect

(Remote)
2 Months ago
Silicon Labs - Senior MCU Validation Engineer

Silicon Labs

Austin, Texas, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in United Kingdom

Bally's Interactive - Senior Technical Data/AI Product Manager (iGaming)

Bally's Interactive

London, England, United Kingdom (On-Site)
1 Month ago
Jagex - AI Combat Designer

Jagex

Cambridge, England, United Kingdom (Hybrid)
1 Month ago
FICO - Senior Business Operations Analyst

FICO

London, England, United Kingdom (On-Site)
1 Month ago
magnopus - Senior Automation Tester

magnopus

St Albans, England, United Kingdom (Remote)
3 Weeks ago
Just wont die - Technical Artist

Just wont die

Cambridge, England, United Kingdom (Remote)
2 Months ago
Mcdonalds - Cyber Security & Data Manager

Mcdonalds

London, England, United Kingdom (Hybrid)
5 Months ago
version 1 - Oracle DBA

version 1

Belfast, Northern Ireland, United Kingdom (On-Site)
9 Months ago
London stock Exchange - Regional Head of Sales, EMEA

London stock Exchange

London, England, United Kingdom (On-Site)
1 Month ago
Cloud Imperium Games - Graphics Programmer

Cloud Imperium Games

Manchester, England, United Kingdom (On-Site)
7 Months ago
Lunar animation studios - Lighting and Compositing Artist

Lunar animation studios

Sheffield, England, United Kingdom (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Notion - Head of Global Account Based Marketing

Notion

San Francisco, California, United States (On-Site)
2 Months ago
Oh BiBi - Chief Marketing Officer (CMO)

Oh BiBi

Paris, Île-de-France, France (Hybrid)
2 Months ago
Coda - B2C Marketing Manager

Coda

Jakarta, Indonesia (Hybrid)
4 Weeks ago
Zinnia - CRM Marketing Manager

Zinnia

New York, New York, United States (Hybrid)
2 Months ago
Applike - Senior Marketing Artist

Applike

Hamburg, Hamburg, Germany (Hybrid)
7 Months ago
GoTo Group - Merchant Marketing Senior Associate - Acquisition

GoTo Group

Jakarta, Indonesia (On-Site)
3 Weeks ago
Sony Pictures Entertainment - Assistant Manager, Advertising and Publicity

Sony Pictures Entertainment

Bangkok, Thailand (On-Site)
1 Month ago
Zazz - Growth Marketing Analyst

Zazz

(Remote)
6 Months ago
Nintendo - CONTRACT - Marketing Specialist (LatAm)

Nintendo

Redmond, Washington, United States (Hybrid)
7 Months ago
Postman - Senior Marketing Manager

Postman

United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

At Fortra, we’re not just responding to cyber threats but anticipating them, planting obstacles, and breaking the attack chain. Fortra is a global cybersecurity company offering advanced offensive and defensive security solutions that deliver comprehensive protection across the cyber kill chain. Armed with a team of passionate experts driven by a shared purpose, we work together to empower our clients with the tools, intelligence, and expertise to safeguard what matters most. Fortra provides equal opportunity to all employees and applicants without regard to race, color, creed, religion, national origin, sex, sexual orientation, disability, genetic information, status as a covered veteran, age, marital status, membership or activity in a local human rights commission, status with regard to public assistance or any other protected characteristic.

United States (On-Site)

Armenia (On-Site)

United States (Hybrid)

United States (On-Site)

Canada (On-Site)

United Kingdom (Remote)

United States (Remote)

Canada (Remote)

View All Jobs

Get notified when new jobs are added by Fortra

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug