Channel Marketing Specialist

2 Hours ago • 2-4 Years

Job Summary

Job Description

The Channel Marketing Specialist will be responsible for supporting the execution of channel marketing strategies. This includes planning and executing in-person events like conferences and tradeshows, managing webinar logistics and content creation, and providing marketing support to channel partners. The role involves coordinating event details, creating marketing materials, and analyzing campaign performance. The specialist will work closely with Channel Account Managers, Growth Marketing, and Product Marketing teams to drive growth and engage with partners. The position also includes administrative tasks like maintaining event directories and preparing reports on marketing program results. The ideal candidate will have a strong understanding of digital marketing and event management.
Must have:
  • Experience in marketing or event planning
  • Strong organizational and detail-oriented skills
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office Suite
  • Understanding of digital marketing strategies
Good to have:
  • Familiarity with Microsoft Dynamics CRM, Salesforce CRM, or marketing automation tools
  • Experience in the technology industry
  • Experience planning and coordinating in-person events and virtual webinars

Job Details

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more

At Fortra, we’re breaking the attack chain. Ready to join us? 

The Channel Marketing Specialist will play a pivotal role in supporting the execution of channel marketing strategies. This position requires a dynamic individual who excels in channel event logistics and analysis of key marketing initiatives with our channel partners. This includes event planning, content creation, lead management, and ensuring smooth communication across various marketing channels. You will collaborate closely with Channel Account Managers, Growth Marketing, and Product Marketing. The ideal candidate will have a strong understanding of digital marketing and event management with a passion for driving growth and engaging with partners.

WHAT YOU'LL DO

  • In-Person Event Planning & Logistics:
    • Assist in the coordination and execution of in-person events such as partner conferences, tradeshows, and customer/partner meetups.
    • Oversee logistical details, including venue coordination, travel arrangements, catering, and promotional materials.
    • Support the creation and maintenance of event timelines and budgets.
    • Act as a liaison between vendors, partners, and internal teams to ensure events run smoothly.
    • Assist in developing event messaging, collateral, and presentations for partner engagement.
    • Track, analyze, report, measure, and communicate program results. 
  • Webinar Facilitation & Coordination:
    • Manage the logistics of virtual webinars, including scheduling, registration, and technical setup.
    • Partner internally on the creation of content and promotional strategies for webinars.
    • Collaborate with internal teams to ensure webinars align with broader channel marketing strategies and goals.
    • Provide on-the-day support during webinars, managing attendee engagement and troubleshooting any issues.
  • Partner Marketing Support:
    • Aid channel partners with marketing materials, campaign assets, and training to help drive sales initiatives.
    • Assist in developing and implementing co-branded marketing campaigns for partners.
    • Measure and report on campaign performance, providing insights for optimization.
  • Administrative & Reporting Tasks:
    • Maintain an up-to-date directory of events, webinars, and partner activities.
    • Prepare regular reports to evaluate event and campaign success, including metrics such as attendance, engagement, and ROI.
    • Provide recommendations to leadership based on program results.
    • Assist in managing marketing budgets and tracking expenses related to marketing programs.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2-4 years of experience in marketing, event planning, or a related field, preferably in the technology industry.
  • Experience planning and coordinating in-person events and virtual webinars.
  • Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Basic understanding of digital marketing strategies, including email marketing and social media.
  • Ability to work both independently and collaboratively in a fast-paced, team-oriented environment.
  • Strong problem-solving and troubleshooting skills, particularly in fast-paced environments.
  • Familiarity with Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics and AdWords is a plus. 
  • Able and willing to travel as required by the business (up to 10%)

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

Similar Jobs

Ubisoft - Associate Technical Design Director

Ubisoft

Montreal, Quebec, Canada (On-Site)
1 Month ago
Daybreak Game Company LLC - QA Analyst

Daybreak Game Company LLC

San Diego, California, United States (Hybrid)
4 Months ago
Biofire DX - Contract Coordinator

Biofire DX

Morrisville, North Carolina, United States (On-Site)
1 Month ago
Qualcomm - Test Technician, Senior

Qualcomm

Shenzhen, Guangdong Province, China (On-Site)
2 Weeks ago
Stake Logic - Business Intelligence Analyst

Stake Logic

Birkirkara, Malta (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

AGS - American Gaming Systems - Field Service Technician I

AGS - American Gaming Systems

Manchester, New Hampshire, United States (On-Site)
1 Month ago
Feld Entertainment - Production Stage Manager - Monster Jam

Feld Entertainment

Ellenton, Florida, United States (On-Site)
7 Months ago
Mattel  Inc  - 1st Shift Warehouse Supervisor

Mattel Inc

Texas, United States (On-Site)
5 Months ago
Aptive - EHS Technician

Aptive

Durango, Durango, Mexico (On-Site)
1 Week ago
Feld Entertainment - Accounts Payable Processor/Vendor Maintenance

Feld Entertainment

Ellenton, Florida, United States (Hybrid)
1 Month ago
WebTech Corporation - Production Supervisor - Radiator Department

WebTech Corporation

Kansas City, Missouri, United States (On-Site)
1 Week ago
Philips - Sales, Key Account Manager - Hospital Patient Monitoring

Philips

Harrisburg, Pennsylvania, United States (On-Site)
1 Week ago
Aptive - Executive Assistant to the Executive VP and Chief Financial Officer

Aptive

Boston, Massachusetts, United States (On-Site)
2 Weeks ago
NinjaVan - Senior Associate I, Sales销售高级专员(华东)

NinjaVan

Xiamen, Fujian, China (On-Site)
7 Months ago
InvenioLSI - SAP Testing Senior Consultant

InvenioLSI

Safut, Al Balqa, Jordan (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in United Kingdom

SEGA - Senior Community Manager

SEGA

England, United Kingdom (Hybrid)
1 Month ago
Alphasense - Senior Director of Strategic Initiatives, Global Markets

Alphasense

London, England, United Kingdom (Hybrid)
2 Weeks ago
Assystems - Junior Electrical Engineer

Assystems

Bristol, England, United Kingdom (On-Site)
6 Months ago
The Walt Disney Company - Supervisor, DTC Content Fulfillment

The Walt Disney Company

London, England, United Kingdom (On-Site)
1 Month ago
Tesla - Commercial Energy Asset Manager, EMEA

Tesla

London, England, United Kingdom (On-Site)
3 Months ago
Blazing griffin - Producer (Games)

Blazing griffin

Glasgow, Scotland, United Kingdom (Hybrid)
5 Months ago
Natural motion games - Senior Director of Product - Unannounced Project

Natural motion games

London, England, United Kingdom (Hybrid)
2 Weeks ago
Whatnot - Account Executive (German Speaking)

Whatnot

London, England, United Kingdom (On-Site)
2 Weeks ago
Rockstar Games - Senior Gameplay Animator

Rockstar Games

Edinburgh, Scotland, United Kingdom (On-Site)
2 Months ago
Whatnot - Strategy & Operations Manager, International Commerce

Whatnot

London, England, United Kingdom (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!