Commercial Manager, Portugal, Disneyland Paris

2 Months ago • All levels • Business Development

Job Summary

Job Description

The Commercial Manager, Portugal, will be responsible for developing and implementing Disneyland Paris's sales and marketing strategy within the Portuguese market. This maternity cover role requires managing relationships with key travel trade partners (Offsite/Tickets/Airlines Partners/OTAs), developing and executing marketing campaigns, maximizing sales and revenue through all channels, and achieving annual growth targets. Responsibilities include account management, creating sales plans, managing marketing campaigns, analyzing sales performance, forecasting, contributing to annual operating plans, and representing DLP at industry events. The role necessitates strong collaboration skills, commercial acumen, and expertise in the travel and tourism sector.
Must have:
  • Develop and implement sales & marketing strategies
  • Manage trade relationships for long-term growth
  • Execute marketing campaigns across channels
  • Analyze sales performance & provide insights
  • Achieve annual sales and revenue targets
  • Strong communication and presentation skills
Good to have:
  • Knowledge of Portuguese market
  • Experience with Disney Destinations

Job Details

Job Summary:

About the Role & Team

We are looking for a temporary (maternity cover) Commercial Manager that will be in charge of deliver Disneyland Paris sales & marketing strategy for Portuguese market, contributing to the overall hotels and tickets sales and revenue as defined in the annual operating plan, among all distribution channels.

This role will require you to be working 4 days a week in our Madrid office and 1 day from home.

Your main responsibilities will be:

  • Develop successful trade relationships that will enable long term growth for DLP.

  • Develop and implement operational efficiencies across all key partners and brands for long term growth.

  • To develop, implement, manage and review creative both for trade partner campaigns & CD channels to drive sales / awareness.

  • Develop and implement CD channel business plans and initiatives, with a regular and permanent business performance monitoring, under the ambitious long term growth.

  • Account management and promotion of sales mainly thru Offsite/Tickets/Airlines Partners/OTAs/Others.

  • Maximize sales and revenue opportunities to deliver annual growth targets, analyzing figures and providing insights to drive business.

Areas of Responsibility:

  • In charge of account management, sales promotions & marketing campaigns with travel trade partners, in coordination with the KAM team for joint trade partners.

  • Create and execute trade sales plans through dedicated presentations, training programmes and other activations as required.

  • Take overall responsibility for briefing and implementation of all trade partner and CD marketing campaigns in the market ensuring the development, briefing, co-ordination, sign off, launch & reviews are successfully implemented.

  • Ensure alignment of CD annual plan with the wider Iberia sales & marketing plan.

  • Develop business with Selected & Associated Hotels across Portuguese market and partners.

  • Define and implement Omni channel strategy & plan through all DLP sales channels.

  • Be innovative, creative and proactive, leveraging knowledge of travel and tourism market to find and implement new opportunities to develop sales and revenues.

  • Deliver analysis on all DLP campaigns performance, key sales learnings, optimization and improvements throughout campaign and through all channels and segments.

  • Have an active role in the planning, forecasting process and provide input for Annual Operating Plans and revenue targets.

  • Provide detailed commercial insight through the use of reporting tools and systems working with Paris teams. Leverage in market intelligence to ensure informed decisions are made.

  • Become an expert of Disney Destinations brands (Disneyland Paris, Walt Disney World and Disney Cruise Line) and products and way of working, showcasing Disney values both internally and externally.

  • Follow-up of business and activation plans, ensure partners efficiently promote DLP and other Disney Destinations as WDW and DCL (permanent communication workflow & product updates), monitor and report sales performance.

  • Attend and support key travel industry trade shows, workshops, familiarization trips, ship tours, PR events and training events to represent DLP and other Disney Destinations as WDW and DCL.

  • Develop and implement Digital e-commerce plans, to boost and deliver CD channel sales and revenues in to the Portuguese market. Experience and Professional Qualifications Required Level of experience, Qualifications and People Management experience.

Experience and Professional qualifications required:

  • Large matrix organization experience preferable

  • Substantial commercial and marketing experience in a major multi-national environment.

  • Demonstrated strategic and tactical skills related to implementation of marketing and sales plans.

  • Proven success at working with multiple countries and an ability to adapt approach to each partner.

  • Exceptional organizational, project management and communication skills.

  • Strong general skills to drive a variety of initiatives from sales plans, commercial changes, marketing and partnerships, creative sign off and more.

  • Strong collaborator and partnership skills • Experience in working with trade accounts.

  • Appetite to drive emerging markets and foster business growth.

  • Knowledge of travel and tourism industry would be an advantage.

Skills Required:

Highlighting the key technical, language and job related skills required.

  • Highly motivated and positive ‘Can Do’ attitude.

  • Proven self-starter capabilities.

  • Team Player with proven people skills.

  • Flexible on working hours and travel.

  • Proven Leadership skills.

  • Strong commercial, marketing and digital skills.

  • Strong presentation skills with highly effective communication skills.

  • Results orientated.

  • Innovative and creative thinker.

  • Highly adaptable with proven skills at working with diverse teams.

  • Strong level of English proficiency desirable • Computer literate (Word, e-mail, PowerPoint and mostly Excel).

  • Proven interpersonal skills with internal and external partners.

  • Exceptional partnering skills as success in role requires effective relationships across multiple countries.

Competencies Required:

Highlighting the key competencies required for each role.

Thinks Strategically

  • Envisions an inspiring future direction.

  • Identifies and leverages key opportunities across functions and businesses.

  • Makes sound business decisions that balance competing priorities.

  • Uses knowledge of the company’s products and services to meet customer needs and financial targets.

  • Stays current on business issues, industry trends, and technology advances.

Builds Relationships

  • Establishes critical external alliances.

  • Engages colleagues across the organization to optimize performance.

  • Manages the needs of diverse stakeholders.

  • Facilitates win-win situations.

Communicates Effectively

  • Obtains full engagement through inspiring communications.

  • Provides appropriate rationale and context to drive commitment.

  • Tailors messages appropriately to the audience.

  • Conveys relevant information in a candid and timely manner.

Drives Results

  • Translates strategy into specific priorities, objectives, and action plans.

  • Develops appropriate metrics to assess business performance.

  • Manages projects, processes and resources to produce desired outcomes.

  • Holds self and others accountable to high performance standards.

  • Analyses data and information to drive decisions.

Exhibits Professional Excellence

  • Pursues excellence with integrity, passion and courage.

  • Sets a good example for others.

  • Shows consistency in words and actions.

  • Learns from personal and organizational experiences.

  • Strives for self-improvement.

  • Maintains composure under pressure.

  • Earns the trust and respect of colleagues, partners and customers.

  • Treats others with respect.

Additional Information:

  • Travel and cross-cultural requirements Travel to France.

  • Portugal and elsewhere in Europe required.

Preferred Qualifications

  • Degree in Business Administration, Marketing or related discipline.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

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