Communications Manager, Pokémon GO

Niantic’s Communications team is seeking a communications manager for Pokémon GO, focusing on Japan.

At Niantic, we're passionate about forging a path where augmented reality enhances our real-world experiences. Our mission is to encourage exploration, foster social connections, and bring joy to everyday life through AR.

We're looking for an expert Communications Manager to lead our communication strategy for Pokémon GO in Japan, and to support communications for the game in APAC. You'll play a pivotal role in growing the game's presence and success both within Japan and beyond.

You should have a passion for building relationships with press and creators the ability to distill information and connect with a wide range of audiences. You should be adept at developing a narrative and conveying messaging that brings a brand's story to life.

Responsibilities

• Creative Leadership: Work cross functionally with our product and marketing teams to tell the story and promise of Pokémon GO to millions of trainers.
• Media Relations: Cultivate and strengthen relationships with Japanese media outlets. Develop compelling messaging and efficiently handle press inquiries.
• Influencer Relations: Build relationships with Pokémon GO content creators. Respond to inquiries, keeping them informed and generate content briefs. Identify new influencers to work with.
• Press Engagement Leadership: Plan and lead press events, such as roundtables and conferences, to boost Pokémon GO's visibility and understanding among key media and influencers.
• Press Material Development: Work collaboratively with the Global Communications team and other teams across the company to create impactful media materials. Ensure alignment with our overarching communication and marketing strategies.
• Travel: staff live events and support press, influencers, executives and partners.
• Industry Engagement: Immerse yourself in Pokémon GO and the broader mobile games industry. Stay abreast of trends, and provide insights and process recommendations to drive the Pokémon GO business forward.
• Collaborate with cross-functional team members and business partners, including regular and reliable attendance and participation in meetings.
• Required in-office 3 days a week, on Tuesdays, Wednesdays, and Thursdays.

Qualifications

• Communications Expertise: 6+ years and a proven track record implementing consumer-facing PR and/or influencer campaigns in the video game, entertainment or tech sectors. Ability to support both large cross-functional marketing and communications campaigns as well as respond to and quickly address reactive issues.
• Creative Chops: Approaches storytelling opportunities with curiosity and a creative perspective, crafting communications that break through.
• Writing and Organizational Skills: Strong writing skills, and the ability to translate detailed features and updates into digestible and attention-grabbing announcements.
• Passion: A strong enthusiasm for video games, especially real-world mobile games and Pokémon GO.
• Ability to work in a fast-paced hybrid environment and handle stress appropriately. Ability to solve problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
• Experience working on cross-functional teams with the ability to communicate effectively through written and verbal communications, including synchronous interactions with others.
• Business English Proficiency: Fluent English skills for effective collaboration with international teams and offices.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zürich. #LI-HYBRID

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