Community Manager – Baby & Beauty Vertical
Job Summary
Job Description
The Community Manager will build and nurture the Baby and Beauty brand community in Malaysia. Responsibilities include online/offline community engagement, retailer collaboration, project management, influencer marketing, social media strategy execution, brand activation, content localization (English/Malay), and performance reporting. The role requires managing relationships with influencers and retailers to drive sales and brand awareness, adapting global strategies for the Malaysian market, and executing local brand initiatives. This is a part-time contract position (20-30 hours/week), crucial for establishing a strong brand presence and driving sustainable growth in Malaysia.
Must have:
- Social media & influencer marketing experience (baby/beauty preferred)
- Account management experience with strong industry familiarity
- Understanding of Malaysian market & retail landscape
- Established connections with local influencers/KOLs
- Proficiency in social media platforms & influencer marketing
- Excellent communication skills (English & Malay)
- Content localization & translation skills
8 skills required
Job Details
ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
Position Overview
The Community Manager will be responsible for building and nurturing the Baby and Beauty brand community in Malaysia. This role involves online and offline community engagement, retailer collaboration, and project management. Ideally, the position requires someone available for 20-30 hours per week, especially as additional retail partners launch.
Position Impact
This role is crucial for establishing a strong brand presence and building a loyal customer base in Malaysia while driving both short-term sales and long-term sustainable growth for ZURU.
Roles & Responsibilities
- Community Building and Management - Develop and grow a strong network of influencers in Malaysia to build brand awareness and loyalty.
- You will engage with the community by responding to customer inquiries, fostering conversations, and providing support on social media and ecommerce platforms.
- You will build and manage relationships with influencers to ensure quality content creation and brand advocacy.
- Retailer Collaboration and Account Management: Work with retailer to coordinate brand visibility, promotions, and sampling events, and assist with the execution of account management principles, managing relationships with these key retail partners to drive sales and visibility.
- Social Media Strategy Execution: Implement the social media marketing plan with content provided by the global marketing team.
- Post agreed content on various platforms, ensuring timely and engaging communication with the audience.
- Brand Activation and Community Outreach: Plan and execute local brand activation initiatives, such as online events, pop-ups, and sampling initiatives across Malaysia, particularly in high-traffic Baby and Beauty retail environments.
- Collaborate with retailer and potential brand partners in Malaysia to create innovative ways to increase brand awareness and visibility beyond social media.
- Localization of Marketing Strategies and Content: Help adapt international brand strategies for local markets, ensuring cultural relevance and resonance with consumers in Malaysia
- Provide insights on local content preferences, messaging, and customer behaviour to inform global marketing decisions.
- Translate content asset copy (social media, website, ecommerce) to local language to ensure relevance in the market.
- Reporting and Analysis: Track influencer activities, event outcomes, and social media performance, including metrics like engagement and reach and provide regular feedback on market trends and shifts that could impact the brand’s success.
Skills & Experience
- Experience in social media and influencer marketing, ideally in Beauty or Baby brands
- Relevant account management experience with strong industry familiarity
- Strong understanding of the Malaysian market and local retail landscape
- Established connections with local influencers and KOLs
- Proficiency in social media platforms and hands-on experience in influencer marketing
- Excellent communication skills in both English and Malay
- Self-motivated, collaborative team player with strong attention to detail
- Go-getter and proactive with a passion for marketing and community management
- Willingness to work 20-30 hours per week
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
ZURU – Tomorrow Reimagined
#LI-JK1
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