Consumer Engagement Manager
Job Summary
Job Description
Tesla seeks a Consumer Engagement Manager in Mumbai, India to support its sales organization. Responsibilities include content creation, lead generation, managing consumer events, identifying EV market trends, developing marketing strategies, implementing online/offline campaigns (test drives, lead generation, auto shows), managing budgets, overseeing branding and promotional assets, developing in-store programs, executing partner programs, and liaising with sales, communications, and retail development teams. The ideal candidate has 7+ years' experience in marketing and consumer engagement for lifestyle products, a deep understanding of the EV market, strong leadership and communication skills, and proven campaign management abilities. The role requires strategic thinking, analytical skills, and the ability to work effectively in a fast-paced environment.
Must have:
- 7+ years experience in marketing & consumer engagement
- Strong leadership & communication skills
- Deep understanding of EV market
- Proven campaign management abilities
- Budget management & planning
- Content creation & lead generation
- Liaison with sales & communications teams
Good to have:
- Experience in Auto or internet industry
- Proficiency in multiple languages
7 skills required
Job Details
What to ExpectWhat You’ll Do
What You’ll Bring
Tesla is looking for a Consumer Engagement Manager to support the sales organization with various responsibilities including content creation, lead generation and consumer events in India. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.
- Identify local EV market trends and growth opportunities & risks
- Demonstrate strong leadership and motivate/coach the team to improve their productivity.
- Work with regional sales managers to develop marketing strategies and plans which meet business targets to support sales and to serve the brand.
- Develop and manage the implementation of a comprehensive online & offline campaign calendar with centralized tracking of all regional marketing campaigns including test drive, lead generation, and external corporate activities (e.g. auto shows and product launches)
- Effectively deliver results of marketing objectives within good budget managing and planning.
- Oversee branding, external consumer facing content and promotional assets.
- Develop in-store programs and campaigns to engage existing leads and create new leads.
- Identify, plan, and execute partner and co-marketing programs.
- Work as the liaison between the field sales team, communications, and retail development team to ensure consistency and effectiveness of all marketing programs and identify new needs within the retail environment.
- Ensure compliance with global brand strategy and corporate identity for Tesla.
- Work with communications and content team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
- Manage outside agencies and vendors on an as needed basis.
- 7+ years' related experience with a proven track record developing and driving marketing and consumer engagement campaign initiatives for a lifestyle product
- Profound understanding of EV market, prefer mixed industries background, good combination of Internet and Auto industry; Deep understanding of local market
- Resourceful, good at leveraging resource to meet business objective with minimum cost;
- Strong leadership skills, Team player and builder – leads by example ;
- Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media;
- Proven track record creating, managing, marketing campaigns focused on ROI;
- Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes;
- Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently;
- Proficient in MS Office ;
- Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
- Positive “can do” attitude, passionate and able to show commitment and to inspire others ;
- Large company discipline...small company entrepreneurial attitude
- Excellent communications in English and other local languages
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