Consumer Engagement Manager

Tesla is looking for a Consumer Engagement Manager to support the sales organization with various responsibilities including content creation, lead generation and consumer events in India. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.

• Identify local EV market trends and growth opportunities & risks
• Demonstrate strong leadership and motivate/coach the team to improve their productivity.
• Work with regional sales managers to develop marketing strategies and plans which meet business targets to support sales and to serve the brand.
• Develop and manage the implementation of a comprehensive online & offline campaign calendar with centralized tracking of all regional marketing campaigns including test drive, lead generation, and external corporate activities (e.g. auto shows and product launches)
• Effectively deliver results of marketing objectives within good budget managing and planning.
• Oversee branding, external consumer facing content and promotional assets.   
• Develop in-store programs and campaigns to engage existing leads and create new leads. 
• Identify, plan, and execute partner and co-marketing programs. 
• Work as the liaison between the field sales team, communications, and retail development team to ensure consistency and effectiveness of all marketing programs and identify new needs within the retail environment. 
• Ensure compliance with global brand strategy and corporate identity for Tesla.
• Work with communications and content team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral) 
• Manage outside agencies and vendors on an as needed basis.