The role involves advertising and promotion of home video games. This includes developing and managing promotion plans, schedules, budgets, and evaluating their effectiveness. The responsibilities also involve coordinating with internal and external stakeholders, planning and managing websites and social media. Additionally, the role involves planning, creating, and managing video production, as well as planning and managing promotional events. Preparing press releases and public relations with media outlets are also essential. Overall, the role is responsible for all aspects of advertising and promotion.