Content & Community Manager

POSITION SUMMARY:

The Content & Community Manager is responsible for content ideation, development, and community engagement, ensuring an active and engaged audience. This role works closely with the Digital/Social Media Manager for strategic guidance, review, and approval of content and engagement tactics.

JOB DUTIES:

Content Creation & Management

• Develop initial content calendar concepts, including scheduling, copywriting, and visual planning.

• Research and suggest content ideas, memes, and trending topics.

• Draft Facebook and Instagram post concepts and copy, submitting them to the Digital/Social Media Manager for review.

• Implement edits and final adjustments based on feedback before publishing.

• Ensure content aligns with brand voice and strategic goals.

Community Engagement & Social Listening

• Conduct daily monitoring of social platforms for consumer comments, messages, and brand mentions.

• Respond to audience comments, messages, and tagged content across Instagram and Facebook.

• Flag complex or sensitive comments to the Digital/Social Media Manager for escalation.

• Execute 'surprise & delight' initiatives to engage brand advocates, with approval from the Digital/Social Media Manager.

• Identify engagement trends and sentiment shifts, providing regular updates.

Live Content & Scheduling

• Assist in selecting music for Instagram posts.

• Schedule posts via Sprout, Meta Business Suite, and Instagram in-app scheduling.

• Publish real-time engagement posts, including stories and interactive content (polls, collaborations), coordinating with the Digital/Social Media Manager for alignment.

Content Production Support

• Support the content creator in brainstorms and shot list development, ensuring necessary assets are captured.

• Provide on-site production assistance (hand modeling, beer/food styling, lighting setup).

• Share final content selections with the Digital/Social Media Manager for review and approval before publishing.

Reporting & Insights

• Track engagement metrics and social trends, reporting key findings to the Digital/Social Media Manager.

• Provide insights and suggestions on audience engagement improvements based on performance data.

• Assist in gathering data for monthly and quarterly reports.

JOB QUALIFICATIONS:

• 3+ years of experience in content creation, social media management, or community engagement.

• Strong writing skills with an ability to craft engaging, on-brand social media copy.

• Proficiency in social media management tools (Sprout, Meta Business Suite).

• Ability to analyze social trends and engagement data to inform content decisions.

• Excellent communication and problem-solving skills.

The salary range for this position is $55k minimum - $70k maximum per annum. Compensation varies depending on location, job-related factors such as experience, responsibilities, and business needs.

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

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