Content Creator

Job Description

Are you ready to enter the role as one of our key creative drivers in the development of LEGO campaigns and social contents aimed at Chinese children and adults? This is your chance to bring to life the essence of the LEGO brand in China. Ensuring that the LEGO DNA is present in everything we say will be one of your most important tasks.

Our LEGO Agency (OLA) is the in-house agency function in the organization that performs as lead agency for the LEGO Group and focuses on delivering best-in-class campaigns, insight-driven & fit-for-purpose solutions across the LEGO Group. The global development is driven out of The LEGO Group HQ in Billund, Denmark. Location-wise, OLA has four additional, local /regional hubs, based in four main regions – AMS, EMEA, China & APAC.

Our LEGO Agency Asia, serves the Asian markets, covering both China and APAC markets. OLA Asia is focused on developing campaigns for the whole Asian region (with special focus on China) including regional occasion campaigns, amplifying global campaigns to fit the Asian region and localization of campaigns. Covering full value chain from campaign strategy to final in-store solutions.

Core Responsibilities:

• Experience in video pre-production, shooting and post-production editing, able to independently complete the social content video or case video production.

• Flexibility and adaptability, not sticking to the traditional way of content production, daring to experiment and cooperate with external production companies to create world-class content output for the LEGO brand.

• Strong insight in communication trends in the Chinese Market and social media eco system, create content that fits the brand and resonates with the audience.

Play your part in our team succeeding:

The Content Creator is reporting to the Creative Director LEGO Agency China/APAC and is responsible for securing strong content output. The Content Creator will be reporting to and working closely with the Creative Director and social content team, located in the Shanghai Hub.

The Content Creator is passionate about LEGO and video content creation. As a member of the social content team, he or she will always find the most interesting and flexible way of executing an idea, whether it be through filming, animation, post-production or experimentation. He or she is very familiar with China's social network ecosystem, and is able to produce content output that fits different platforms according to their attributes.

Insights in Kids communication clearly an advantage but not a demand.

Do you have what it takes?

• Bachelor degree or above if preferred - Or the School of Life in a Media/Advertising Agency.

• 3-5 years’ experience in video production at an advertising agency, production house or media.

• Experience in creating quick-turnaround content for social and digital platforms.

• Strong understanding of social platforms and their requirements.

• Advanced in both Mandarin and English language.

No relocation assistance is offered for this position.

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What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.