Content & CRO Specialist

The Company  Serving the People Who Serve the People  Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.   Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.  Want to know more? See more of what we do here.  
Simpleview is a software development, data analytics and digital marketing firm that supports destination marketing organizations to reach their tourism marketing goals with first-in-class digital products and services. We believe our customers -- towns, cities, states and nations across the globe -- have a role to play in creating great experiences for visitors, for the people who call them home and for businesses and workers who rely on travel to sustain their local economies. Simpleview recently joined forces with Granicus, an organization driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. While this position will focus on Simpleview clients, it is important to note that the position will be filled under the Granicus company name and organization. Learn more about Simpleview. Get more information on Granicus. 
Intro to Role:
The Content/CRO Specialist is a full-time position responsible for the ideation and development of content briefs and CRO (Conversion Rate Optimization) test ideas across Digital Marketing clients, with a strong emphasis on travel and tourism. 
This position is a blend of creativity and strategy—turning SEO and UX insights into content and testing recommendations that improve client performance and align with their overall goals. The ideal candidate has a strong editorial background, deep understanding of SEO best practices, and hands-on experience with CRO ideation and data analysis. You must be comfortable using tools like Google Search Console, GA4, Google Ads, SEMrush, and Microsoft Clarity to assess site performance, identify content opportunities, and translate findings into deliverables.  A background in U.S. travel and tourism or destination marketing is highly preferred, as this role supports clients that aim to inspire visitation and drive economic growth through tourism initiatives. 
#PuertoRicoCostaRica What Your Impact Will Look Like:

• Conduct strategic content assessments to identify opportunities to improve, consolidate, or expand site content based on search trends and audience needs 
• Use AI-assisted tools and SEO best practices to efficiently develop structured content briefs that are ready for editorial review 
• Analyze website performance, user behavior, and client goals to generate thoughtful CRO test ideas that address high-priority needs or areas of opportunity 
• Collaborate closely with SEO Analysts to ensure alignment with client strategies, incorporate feedback, and revise briefs as needed 
• Communicate with Content Editors to clarify and expand on content briefs when additional context or detail is needed for production 
• Represent Simpleview and the Digital Marketing department in a professional, collaborative, and solutions-oriented manner in all interactions 
• Proactively track and manage deliverables, ensuring clear visibility into workload and progress across a high volume of accounts 
• Maintain consistency and quality across all content and CRO recommendations, adhering to internal standards and client expectations 
• Actively engage in internal conversations about SEO, content strategy, UX improvements, and testing opportunities 
• Stay informed on emerging trends in SEO, UX, and digital marketing to enhance deliverables and identify new opportunities 
• Approach every deliverable with an analytical mindset and attention to detail to ensure quality and relevance 
• Balance multiple priorities while working within deadlines and collaborating across multiple departments 

You Will Love This Job If:

• You are passionate about the role travel and tourism play in shaping communities and strengthening local economies 
• You find joy in turning data and insights into engaging content and meaningful website improvements 
• You love working in a content-rich environment with opportunities to influence messaging, structure, and performance 
• You are a natural collaborator who thrives in cross-functional environments and values shared success 
• You enjoy the challenge of managing a high volume of work while maintaining a high level of accuracy and clarity 
• You are a self-starter who takes ownership of your work, but you’re also open to feedback and collaborative improvements 
• You’re curious by nature and enjoy exploring site performance to uncover patterns, gaps, or user behaviors worth optimizing 
• You take pride in being organized and communicative, keeping work clearly documented and stakeholders informed 
• You’re energized by helping others succeed—whether it’s an editor producing content or an analyst presenting a winning strategy 

Required Tools & Technical Proficiency:

• These tools are essential to your success in this role and will be part of your day-to-day workflow: 


• Google Analytics 4 (GA4) 
• Google Search Console (GSC) 
• Google Ads (AdWords) 
• SEMrush 
• Microsoft Clarity and Mouseflow (or similar heatmapping/user behavior tools) 
• Microsoft Office and Google Workspace 
• Wrike (or similar project management software) 


Experience with similar tools is acceptable for heatmapping and PM systems, but familiarity with the specific platforms listed above is strongly preferred. 

Security and Privacy Requirements
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit! 
The Team - We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture - At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey. - A few culture highlights include – Employee Resource Groups to encourage diverse voices - Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs.  - Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee population 
The Impact - We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.