Content Designer

5 Months ago • 3-5 Years • Product Design

Job Summary

Job Description

As a Content Designer at PhonePe, you'll craft user-friendly copy for product interfaces, improve product language through testing, and harmonize product and marketing messaging. You'll collaborate with designers, PMs, and developers to ensure consistent and regulation-compliant communication. Responsibilities include creating internal documentation, defining brand voice and tone, developing a product terminology guide, and collaborating with cross-functional teams to align product language with user needs. You'll apply systems thinking to content, create scalable guidelines, audit experiences, and contribute to information architecture. The role demands strong writing, organization, and interpersonal skills, along with adaptability and comfort in agile environments.
Must have:
  • 3-5 years UX writing experience
  • Strong portfolio of product writing samples
  • Clear, compelling, and understandable copywriting
  • Experience with Figma or similar tools
  • Excellent written and verbal communication
Perks:
  • Medical Insurance
  • Critical Illness Insurance
  • Accidental Insurance
  • Life Insurance
  • Employee Assistance Program
  • Maternity Benefit
  • Paternity Benefit
  • Adoption Assistance
  • Day-care Support
  • Relocation benefits
  • Higher Education Assistance
  • Car Lease

Job Details

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

About the PhonePe Design Team

The Design team at PhonePe is a multiplicative mix of product designers, graphics and motion, illustrators, and content designers. We craft trustworthy, intuitive, and empowering products used by millions of people every single day.

As a Content Designer, you will approach design through the lens of language. You'll have the opportunity to shape how millions of users interact with our products and services, from crafting microcopy for user interfaces to developing larger content strategies. Your work will directly contribute to making complex concepts more understandable and our products more user-friendly.

If you're a versatile writer who also excels at organisation, enjoys interacting with people, and can adapt quickly to the needs of a cross-functional team, this role could be the perfect fit for you.

What you'll do:

  • Craft concise, user-friendly, and compelling copy for our product interfaces
  • Proactively identify and improve product language through testing and validation
  • Harmonise product and marketing language, balancing clarity with persuasiveness
  • Partner with product designers, PMs, developers, and business leadership to ensure consistent, clear and regulation-friendly messaging across PhonePe's products
  • Create and maintain internal documentation for content guidelines and best practices
  • Define and champion our product's distinctive voice and tone guidelines
  • Develop and maintain a comprehensive product terminology guide to ensure consistent usage throughout the product
  • Collaborate with design, product, business and localisation teams to align product language with user needs and capabilities
  • Apply systems thinking to content, including creating scalable guidelines, auditing experiences, and contributing to information architecture

What you’ll need:

  • 3-5 years of hands-on experience in UX writing for digital products or services
  • A strong portfolio of product-centred writing samples and style guidelines
  • A Bachelor's degree in Communications, Journalism, Technical Writing, Product Design, English, or equivalent practical experience
  • Demonstrated experience in writing clear, compelling, and understandable copy that balances style guides, user needs and business objectives
  • Experience working with Figma or other leading design tools
  • Comfort in working in cross-functional, agile teams
  • Excellent written and verbal communication skills, with the ability to present ideas clearly and resolve conflicts diplomatically
  • Comfort in leading projects with minimal direction and handling a large degree of ambiguity
  • A strong passion for getting things done in a consistent manner across products and teams

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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About The Company

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).



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