Content Marketer (Brand and Campaigns)
Job Summary
Job Description
Insider, a leading B2B SaaS company specializing in AI-native Customer Experience and Marketing, is seeking a skilled Content Marketer for its Brand and Campaigns team. This role is ideal for a performance-driven digital copywriter responsible for creating high-converting content across various channels, including emails, digital ads, social media, landing pages, and more. The content marketer will collaborate with cross-functional teams, utilize AI tools for content optimization, and translate product narratives into compelling buyer language, with a focus on driving business growth and pipeline generation. The position involves leading video content development and ensuring seamless integration of copy and visuals.
Must have:
- 3-5+ years writing digital marketing content for B2B SaaS, MarTech, or AI.
- Proven track record writing high-performing campaign copy (email, paid media, LinkedIn, SEM, social, landing pages).
- Deep understanding of marketing funnel stages and copy's influence on buyer progression.
- Experience balancing creativity with performance metrics.
- Experience scripting and storyboarding video content.
- Experience applying AI tools and generative platforms in creative workflows.
- Strong collaborative skills with cross-functional teams.
- Excellent organizational skills and attention to detail.
- Passion for writing and strong storytelling skills.
- Deep understanding of SEO and its relation to Content Marketing.
- Well-versed in content performance analytics.
- Excellent project management skills.
- Passionate about customer experience and AI.
- Comfortable working in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, English, or equivalent experience.
Good to have:
- Experience writing for US-market B2B audiences.
- Ability to work outside typical working hours for global collaboration.
10 skills required
Job Details
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
What we’re looking for
We’re searching for a sharp, campaign-obsessed digital copywriter to join Insider’s Marketing team as Content Marketer — Campaigns & Brand
This is the role for someone who lives and breathes performance content. You’re not afraid of a blank page, but you also thrive when optimizing what already exists for higher performance across digital channels — tightening copy, raising conversion rates, and crafting messaging that hits buyers right between the eyes.
Your content will be the heartbeat of Insider’s growth engine: campaign emails, digital ads, LinkedIn carousels, social posts, landing pages, nurture sequences, event invites, and campaign headlines that drive pipeline, not just page views.
You will also work closely with our AI tools to experiment, iterate, and scale your work faster, while staying true to the Insider tone of voice.
This role is part storyteller, part marketer, part revenue-driver. Sound like you? Read on.
- Write high-conversion copy for multi-channel campaigns: email, LinkedIn ads, paid social, SEM, landing pages, nurture programs, sales sequences, and website modules.
- Partner with Brand, Paid Media, SEO, Field Marketing, and Product Marketing teams to deliver copy that aligns with our business goals and sales pipeline objectives.
- Support large-scale campaign development for launches, reports, events, product updates, and ABM initiatives.
- Lead and collaborate on video content development, including scripting and storyboarding for brand campaigns, product explainers, and customer stories.
- Apply A/B testing principles and performance data to optimize copy performance across channels continually.
- Create content playbooks and templates to scale campaign execution globally.
- Use AI writing assistants and generative content platforms to accelerate iteration cycles, generate variations, and maximize content production without sacrificing quality.
- Translate positioning and product narratives into punchy, accessible buyer language across the full funnel.
- Develop hooks, headlines, and frameworks that fuel paid social and demand capture strategies — especially for US-market growth.
- Partner closely with design to ensure copy and visuals work together seamlessly across formats.
- Stay on top of AI trends, B2B SaaS buying behaviors, and marketing innovation to continuously improve Insider’s creative approach.
- Must be willing to roll up your sleeves and pick up your hypothetical pen to support other content needs as required.
Requirements and Skills
- 3-5+ years of experience writing digital marketing content for B2B SaaS, MarTech, or AI platforms.
- Proven track record writing high-performing campaign copy across email, paid media, LinkedIn, SEM, social, and conversion-optimized landing pages.
- Deep understanding of marketing funnel stages and how copy influences buyer progression.
- Comfortably able to balance creativity with performance metrics — you write to drive outcomes.
- Direct experience scripting and storyboarding video content for brand, product, and customer storytelling.
- Experience applying AI tools, LLMs, and generative platforms into your creative workflows.
- Strong collaborative skills and experience working with cross-functional teams (especially Paid Media, Product Marketing, and Sales).Excellent organizational skills, attention to detail, and ability to meet deadlines across multiple projects.
- Experience writing for US-market B2B audiences strongly preferred.
- Have a passion for writing, strong storytelling skills, and the ability to craft compelling narratives across multiple formats.
- Deep understanding of SEO and GEO, and their relation to Content Marketing.
- Well-versed in best practices and content performance analytics.
- Excellent project management skills and the ability to handle multiple projects and priorities simultaneously.
- Passionate about customer experience and the intersection of technology and AI.
- Extremely comfortable working in a dynamic and fast-paced environment.
- Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe.
- Bachelor's degree in Marketing, Communications, English, or related field (or equivalent experience).
Was this role made for you?
Let’s talk! We’re curious beings and can’t wait to get to know you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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