Content Marketing Manager

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

About PulsePoint:

PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.

Description

We’re looking for a strategic, creative, and execution-focused Content Writer and Manager to create brand and product storytelling, build high-impact content, and drive multi-channel marketing initiatives. This role requires someone who is able to communicate complex (platform and tech-based) value propositions effectively, ensuring the content speaks to the client directly. You need to be a strong writer and content strategist who can manage the content lifecycle — from big-idea narratives to tactical creation and distribution — while collaborating closely across internal and external teams.

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Key Responsibilities

Brand & Product Messaging

• Develop and refine brand and product positioning narratives that are consistent, differentiated, and resonate with target audiences.
• Collaborate with product marketing and sales teams to craft persona-based, customer-centric messaging that supports our go-to-market efforts, pipeline generation and conversion.

Content Strategy & Development

• Lead the creation of key content assets, including:
• Whitepapers, ebooks, and guides
• Blog posts and thought leadership
• Webinars, event materials, and case studies
• Email marketing copy (newsletters, campaigns, nurture flows)
• Website content aligned with SEO and content strategy
• Sales Enablement Collateral (one-sheeters, guides, slides, presentations)
• Create and manage a content calendar that aligns with business objectives, campaign themes, and product launches.

Website & SEO Content Strategy

• Partner with the SEO and web teams to identify content opportunities that improve organic visibility and keyword rankings.
• Write and optimize content for web pages, blog posts, and landing pages based on SEO insights and performance data.
• Ensure web content aligns with brand voice, keyword strategy, and user experience best practices.

Cross-Functional Collaboration

• Work with digital and social media managers to launch and promote content pieces across paid and organic channels.
• Coordinate with the email marketing team to deliver personalized, high-converting campaigns.
• Manage external vendors, including freelance writers, designers, and editors, providing clear briefs and direction.
• Partner with demand generation and design teams to ensure consistent messaging and asset production across campaigns.

Content Repurposing & Amplification

• Extend the life of flagship content (e.g., whitepapers) by repurposing it into derivative formats: Blog series, emails, social posts, infographics, short videos
• Create content tailored to different stages of the customer journey and across different formats and platforms.

Analytics & Optimization

• Measure content performance across web, social, and email using tools like Google Analytics, HubSpot, or similar platforms.
• Use performance insights to refine content strategy, improve engagement, and increase conversions.
• Run A/B tests on email content, headlines, landing pages, and CTAs to continuously optimize results.

Qualifications

• 5+ years of experience in B2B content marketing, copywriting, or brand storytelling in advertising, technology, healthcare, or regulated industries.
• Strong portfolio of written work (e.g., whitepapers, case studies, webinars) that resonates with a technical, decision-making audience, including marketers, data analysts, and healthcare professionals.
• Demonstrated ability to work cross-functionally with sales and product teams to support Account-Based Marketing (ABM) strategies and ensure content aligns with product features and buyer needs.
• Deep understanding of SEO principles, keyword strategy, and on-page optimization.
• Proven experience in managing email campaigns and collaborating across marketing functions.
• Skilled at managing freelancers, agencies, and internal stakeholders.
• Proficient in content and project management tools (e.g., HubSpot, WordPress, Asana, Google Analytics).

Preferred

• Understanding of buyer personas, sales enablement content, and lead-nurturing strategies.
• Bonus: Familiarity with design tools (Canva, Figma, Adobe)

Hours:

• 9am-6pm ET hours required

What we’ll give to you:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• Commuting subsidy and commuter benefits
• A referral bonus program -- we love hiring referrals here at PulsePoint
• Note that this role is hybrid in our Newark, NJ office (283-299 Market Street, 4th Floor, Newark, NJ 07102); we are also open to remote candidates

And there’s a lot more!

Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!

Target salary range: $85-95k base + $5k target annual bonus based on company and individual performance

Selection Process:

1. Resume and Portfolio Review. Please include a link to your portfolio on your resume

2. Initial Phone Screen

3. Hiring Manager Interview

4. Team Interview

5. Case Study