Content Marketing Manager

Core Purpose: Drive title success through strategic launches and maximized existing subscriber viewership in Bhojpuri Content Team.

Overview: The Content Marketing Manager serves as the crucial link between content, marketing, and the audience. This role ensures every new title on STAGE is launched with narrative integrity, reaches the right early viewers, and is amplified across subscriber, social, and eventual acquisition touchpoints.

The Content Marketing Manager owns both release orchestration and the early-viewer strategy for all titles.

What you'll do:
1. Title Launch & Narrative Execution

• Own creative rollout & storytelling for new titles.
  

• Coordinate with Content Managers (Bhojpuri, Haryanvi & Rajasthani) for launch timelines and asset readiness.
  

• Ensure timely release and narrative strength of trailers, teasers, thumbnails, toolkits, and posters.
  

• Act as central POC for on launch narrative for the title, maintaining message clarity- and identifying propositions that would make the title of interest to existing users. 
  

• Guarantee distinct title positioning based on cultural insight and genre. Distinct looking visually. Conversation starters digitally. 
  

• Oversee creative QA for all launch assets.
  

2. Subscriber Watch Strategy

• Maximize early viewership among existing subscribers.Optimize for Watch Through Rate. 
  

• Own app-merchandiding with assistance from the CMS team to ensure that new, high CR content is showcased across existing user journeys. 
  

• Partner with the Retention team for timely subscriber nudges ( push notifications, in-app, WA etc.)  - pitching the title in interesting ways. 
  

• Guide persona targeting and creative hooks based on "who is this title for", “why should one watch this” insights.
  

• Define early success metrics: % of base reached, % started, % completed (first 7/14/30 days).
  

• Direct 80–90% of early marketing energy to existing subscriber viewership.
  

• Utilize learnings to inform future marketing strategies on the acquisition front- as the title matures. 
  

3. As Title Matures

• Collaborate with Performance Marketing for new user acquisition once watchership thresholds are met.
  

• Lead handover process with clear documentation:
  

• Winning narratives
  

• Resonating emotional/cultural hooks
  

• Genre effectiveness
  

• Audience demographics
  

• Completion behavior
  

• Align early creatives with Promo and Social teams based on these insights.
  

4. Cross-Team Collaboration

• Retention: Weekly sync for watch plans and subscriber insights.
  

• Creative: Narrative alignment, visual tonality, and title tool kits - with Promo Editor. 
  

• Social: Pre-launch buzz and post-launch content - all optimised to excite our existing subscribers - with Social Media Managers. 
  

• Performance: Post-subscriber success handover with insights- to Acquisition (Market Lead + Promo Producer) team. 
  

• Culture: Ensure creator’s vision & STAGE’s content strategy stay aligned.
  

5. Success Metrics

• % of subscribers reached and watched (first 7/14/30 days post-release).
  

• Number of titles handed over to performance with clear playbooks.
  

• Smoothness of asset readiness and release timelines.
  

• Narrative sharpness and differentiation across launches.