Content Marketing Manager
Job Summary
Job Description
Sword Health is seeking a Content Marketing Manager to optimize enrollments for its Move program. The role involves developing and executing growth marketing strategies and creating compelling content to drive member enrollments, activation, and program completion across key employers, clients, and health plans in the United States. Responsibilities include copywriting and content creation for email and direct mail campaigns, collaborating with various teams, executing thematic campaigns, webinars, social media content, and member/B2B newsletters. The candidate will lead B2C acquisition campaigns across multiple channels to boost enrollments and enhance program outcomes, ensuring campaign excellence according to Sword's standards. A strong B2C writing background with expertise in crafting engaging subject lines, CTAs, headers, and push notifications is essential.
Must have:
- 3+ years of growth marketing experience
- Copywriting for customer acquisition
- Email or direct mail expertise
- B2C or B2B2C experience
- Proficiency in analytical tools (Looker, Google Sheets)
- Strong written and verbal communication
- Ability to work with cross-functional teams
- Self-motivated with a bias for action
- Creative and analytical thinking
- Proactive and adaptable
- Track record of high-volume campaign production
Good to have:
- Experience in a top-tier consulting company or agency
- Mixpanel experience
- Experience in a B2C Fitness or Wellness Platform
Perks:
- Comprehensive health, dental and vision insurance
- Life and AD&D Insurance
- Financial advisory services
- Supplemental Insurance Benefits
- Health Savings Account
- Equity shares
- Discretionary PTO plan
- Parental leave
- 401(k)
- Flexible working hours
- Remote-first company
- Paid company holidays
- Free digital therapist for you and your family
6 skills required
Job Details
Sword Health is on a mission to free two billion people from pain.
With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.
Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $4 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact.
Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
This is an opportunity for you to make a significant difference on a massive scale as you work alongside 1000+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.
Introduction: Move, Sword Health’s whole-body solution for a pain-free tomorrow, is seeking a creative, analytical, strategic, and driven candidate to optimize enrollments in 2025. Reporting to the Head of Marketing, this individual will develop and execute growth marketing strategies while creating compelling content to drive member enrollments, activation, and program completion across key employers, clients, and health plans in the US. Leveraging data-driven insights, channel expertise in email and/or direct mail, and exceptional content creation skills, they will play a pivotal role in helping the Move team achieve ambitious growth goals. This individual is a strong B2C writer with a deep understanding of the nuances of this style, including everything from crafting compelling subject lines and strong CTA to engaging headers and push notifications. They are equally comfortable with long-form and short-form content and are skilled at identifying and supporting key initiatives to drive growth among top clients. If you are passionate about transforming physical activity in the US and have a proven track record of driving customer acquisition in a B2C or B2B2C environment using channels like email and direct mail, we’d love to meet you.
What you'll be doing:
- Support copywriting & content creation for email and direct mail campaigns, collaborating with the Marketing Analyst and Head of Marketing to test and optimize across channels (e.g., subject lines, email and direct mail content, landing pages).
- Partner closely with CSMs for tier 1 clients and Customer Success to leverage top client opportunities for growth.
- Execute thematic campaigns, webinars, and social media content, as well as member and B2B newsletters.
- Lead the execution of member engagement and B2C acquisition campaigns across various channels (email, direct mail, webinars, social media, and client platforms) to boost enrollments and enhance program outcomes.
- Ensure campaign excellence according to Sword’s standards through cross-functional collaboration with Design, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Clinical, and Operations teams.
What you need to have:
- 3+ years of hands-on full funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
- In or has the ability to work PST time zone hours
- Expertise in analytical tools including Looker and Google sheets. Knowledge of statistical principles and test design. Mixpanel experience a huge plus.
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
- Self motivated with a bias for action
- Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
- Positive, can do attitude
- Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Move enrollments
- Extremely proactive, and adaptable to a fluid environment
- Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
- Deep passion for solving problems in fast-paced, startup environment
- Experience in a B2C Fitness or Wellness Platform is a plus
$96,479 - $151,610 a year
Total comp*: $96,479 - $151,610
These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.
Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.
US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.
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