Content Operation (Community)

2 Months ago • 3 Years + • Community Management • Social Media

Job Summary

Job Description

This role focuses on game community and social media operations. Responsibilities include researching game social media and community trends, planning operational strategies based on game characteristics, analyzing competitor social media and community tactics, optimizing strategies to maintain competitiveness, planning social media events and community activities, ensuring effectiveness evaluations, building diverse feedback channels, collecting player feedback to optimize game interaction, developing user operation plans to support retention, conversion, reactivation and revenue growth, and collaborating with R&D and marketing departments to ensure smooth game community and social media operations. The ideal candidate will have 3+ years of experience in game community or social media operations, preferably with IP game experience, strong understanding of industry trends and data, excellent logical thinking, ability to interpret data and analyze game products, passion for games, deep understanding and creativity in game community and social media, independent ability to drive game community optimization and commercial layout, and excellent communication, collaboration and KPI-oriented skills.
Must have:
  • 3+ years game community/social media experience
  • IP game experience preferred
  • Strong data analysis & market insights
  • Excellent communication & collaboration
  • Plan & execute social media strategies
  • Community building & engagement
  • Data-driven decision making
  • KPI-oriented approach

Job Details

职位描述

岗位职责

探研游戏社媒与社群风向,依游戏特性规划运营策略。

剖析竞品社媒及社群战术,优化我方方案保竞争力。

策划社媒活动与社群玩法,明确细则并保障成效评估。

构建多元反馈通路,收集玩家心声优化游戏交互。

打造用户运营规划,助力留存、转化、召回及营收增长。

协同研发、市场等部门,促游戏社群与社媒运营畅顺。


任职要求

3 年以上游戏社群或社媒运营经历,有 IP 游戏相关经验佳。

熟知行业态势与数据知识,具敏锐市场嗅觉。

逻辑思维优,擅数据解读与游戏产品剖析。

热衷游戏,对游戏社群与社媒有深刻认知与创意。

能独立推动游戏社群优化与商业化布局。

沟通协作顺,KPI 导向强,善统筹协调资源。

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