Content Programming Manager

1 Month ago • 3 Years + • Editorial • $85,800 PA - $115,000 PA

Job Summary

Job Description

The Direct to Consumer Team is seeking a Content Programming Manager to join their DTC Content Programming team. This role focuses on leveraging testing and experimentation to improve engagement on Disney+ and Hulu. Responsibilities include programming tests, partnering with teams on content optimization, developing experimentation strategies, executing tactics, analyzing data, creating dashboards, and covering evening/weekend events. The ideal candidate has experience in content programming, data analysis, project management, and a strong understanding of television, film, and popular culture.
Must have:
  • 3+ years experience in content programming or related field
  • Data analysis and decision-making skills
  • Excellent communication and presentation skills
  • Strong attention to detail and follow-through
  • Ability to manage multiple projects and adapt to change
  • Passion for television and movies
Good to have:
  • Experience with streaming television
  • Familiarity with Airtable
Perks:
  • Bonus
  • Long-term incentive units
  • Full range of medical, financial, and other benefits

Job Details

Job Summary:

The Direct to Consumer Team seeks a Content Programming Manager who will be a key addition to our DTC Content Programming team. This role is tasked with leveraging Testing and Experimentation as a means to achieve our engagement objectives across Disney+ and Hulu, with a focus on driving engagement KPIs through strategic optimization. You will work with content programmers, product and other cross functional teams to create and execute on platform experiments across different surface areas, devices and audiences as well as inform the strategy for experimentation across DTC. The right person for this role has familiarity with content curation, data analysis, project management, enthusiasm for growth, and a broad knowledge of television, film, and popular culture. If you are someone who is curious, decisive, and flexible, this role could be the perfect fit for you.

WHAT YOU’LL DO

  • Program Hulu and Disney+ tests to best serve the needs of viewers and the business

  • Partner with team members on programming content optimization testing needs, and testing 

  • implementation as needed

  • Develop experimentation strategies in partnership with cross functional teams

  • Execute and deploy tactics under supervision of more senior team members

  • Work off a prioritized calendar and document projects

  • Develop content programming and merchandising analysis and on-going dashboards as needed, in partnership with data teams

  • Conduct day-to-day analysis and optimization of experiments

  • Create, update, and monitor Airtable tickets

  • Cover evening and weekend programming events, when needed

WHAT TO BRING

  • 3+ years of experience in content programming, curation, product, audience development, analytics or streaming television

  • Familiarity and comfort with using data to make informed decisions

  • Excellent communication abilities including comfort presenting in front of large groups and the ability to write clearly and concisely

  • Outstanding attention to detail and follow through

  • Quick learner; critical thinking, analytical and problem solving skills

  • Desire to work in a fast-paced, constantly changing environment

  • Ability to balance multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure

  • Experience and success growing various audiences across different platforms

  • A love of television and movies

NICE-TO-HAVES

  • Previous experience working in streaming television

  • Familiarity with Airtable


The hiring range for this position in Glendale, CA is $85,800.00 to $115,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

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