Content Specialist

2 Hours ago • 2 Years + • Editorial

About the job

Job Description

The Content Specialist will craft engaging content for Wizards of the Coast's trade marketing team, supporting the Wizards Play Network (WPN). Responsibilities include creating 3-5 high-quality articles weekly, conducting thorough research, managing content within a CMS (Contentful), ensuring visual alignment, supporting event promotion, developing product copy, analyzing performance metrics, and collaborating across teams to meet marketing goals. The role requires strong writing, editing, and HTML skills, along with proficiency in content management systems. Success involves delivering accurate, engaging, and localized content to a global audience of retail partners.
Must have:
  • 2+ years content creation experience
  • Excellent writing, editing, proofreading
  • HTML proficiency, CMS familiarity (Contentful)
  • Strong organization, manage multiple projects
  • Collaboration, communication skills
Good to have:
  • Localization workflow experience
  • Knowledge of Magic: The Gathering, D&D, Hasbro products
  • Gaming passion, understanding of player communities
Perks:
  • Medical, Dental & Vision Insurance
  • Paid Vacation Time & Holidays
  • 401k match
  • Paid Parental Leave
  • Volunteer Program
  • Employee Giving & Matching Gifts Programs
  • Tuition Reimbursement
  • Product Discounts

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

 

We’re seeking a Web & Content Specialist to join our dynamic trade marketing team supporting the Wizards Play Network. This role will craft the stories and assets that bring our games, events, and products to life for our WPN retail partners. If you’re an expert wordsmith with an eye for detail, a flair for organization, and a knack for collaboration, this is your opportunity to leave your mark on our world-famous brands!

What You’ll Do:

  • Create & Manage Content: Deliver 3–5 high-quality articles per week for marketing initiatives, ensuring accuracy and engaging storytelling with a lens for our retail partners.
  • Research & Refine: Dive into the details to ensure content relevance and precision, incorporating feedback seamlessly.
  • Content Operations: Apply HTML markup, import content into Contentful CMS, and ensure assets are staged and localized for a global audience.
  • Visual Alignment: Select and verify header and article images to match the content’s tone and message.
  • Event Support: Write clear, captivating event copy, coordinate localization workflows, and publish updates on the WPN website.
  • Product Copywriting: Develop engaging product descriptions and coordinate review collaborators.
  • Metrics Analysis: Track and analyze article performance to identify wins and opportunities for optimization.
  • Collaborate Across Teams: Participate in Go-To-Market (GTM) meetings, marketing strategy discussions, and weekly syncs to align content strategy with business goals.

What You’ll Bring:

  • 2+ years of experience in content creation, marketing, or content management.
  • You are meticulous, with outstanding writing, editing, and proofreading skills.
  • HTML proficiency and familiarity with content management systems (CMS) like Contentful.
  • Strong organizational skills and the ability to balance multiple projects in a fast-paced environment.
  • A collaborative spirit with outstanding communication skills.

Nice to Have:

  • Experience in localization workflows and leading global content reviews.
  • Knowledge of Magic: The Gathering®, Dungeons & Dragons®, and Hasbro’s product ecosystem.
  • Passion for gaming and a deep understanding of player communities and local game stores.

Compensation (USD):

  • Starting Pay Range: $67,725
  • Pay Range End: $113,500

 

 

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

 

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

#Wizards

View Full Job Description
$67.7K - $113.5K/yr (Outscal est.)
$90.6K/yr avg.
Renton, Washington, United States

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About The Company

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

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