Content Strategist, Multimodal Content
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 5+ years experience in content production/management
- Experience managing rich media content pipelines
- Project management and collaboration skills
- Understanding of content strategy best practices
- Master's degree or MBA
- Experience with CMS and AI-assisted content creation
- Experience with global teams
- Knowledge of Google Ads
- Ability to manage multiple complex assignments
4 skills required
Job Details
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 5 years of experience in content production/management, service operations, or program management, or similar.
- Experience in managing rich media content production pipelines.
Preferred qualifications:
- Master's degree or MBA.
- Experience with content management systems and AI assisted content creation.
- Experience working with global teams and partners.
- Knowledge of Google Ads and related ads products.
- Ability to manage multiple complex assignments simultaneously and working with geographically dispersed, cross-functional teams.
- Ability to drive projects to completion on deadline with limited guidance, with attention to detail.
About the job
The Digital Transformation team empowers our customers, partners and support agents globally with accurate, comprehensive, discoverable, and easily consumable knowledge on our advertiser and merchant solutions across all scaled support surfaces. Our team supports customers self-help experience through an array of scalable solutions. Our efforts are rooted in our content and product expertise and our thorough understanding of customers complex needs and content strategy best practices. Whether the answer is a bespoke solution to solve a problem for a specific customer segment, or a new solution that can scale across the ecosystem, everything we do ensures our customers benefit from the full potential of Google’s scaled surfaces-based self-sufficiency solutions.
As a Content Strategist specializing in Multimodal Content and AI, you will architect, oversee the production and continuously optimize self-help experiences. You will shape how users interact with support content across a diverse spectrum of modalities, including video, interactive graphics, audio, voice interfaces, and potentially AI-driven real-time streaming solutions. You will leverage creativity and strategic insight to pioneer innovative content formats and delivery mechanisms, including the integration of Artificial Intelligence to personalize and enhance the user journey, ensuring Google delivers amazing and effective content experiences.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our .
Responsibilities
- Plan requirements with internal customers and drive the strategic creation and integration of diverse multimodal content assets (e.g., video, interactive elements, audio, AI generated content, voice prompts, etc.) throughout the entire project lifecycle.
- Manage complex project schedules, proactively identify risks and opportunities especially around new technologies, and clearly communicate goals, timelines, and AI/multimodal strategies to stakeholders.
- Collaborate closely with content strategists, content project leads, global product leads, product managers, engineering, and operations teams to deliver impactful multimodal content for Google Ads launches and ongoing support needs.
- Explore and pilot the use of AI for content personalization, dynamic adaptation, performance analysis, and optimizing voice-based help interaction.
- Engage and guide extended delivery teams, including vendors and global partners, overseeing specific production workflows (e.g., video editing, audio mixing) to maintain quality standards and meet deadlines.
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