Content Strategy Lead, Apps GTM
Job Summary
Job Description
The Apps GTM Content Strategy Lead at Google Play crafts user and developer experiences globally. This role involves cross-functional collaboration with Product, Design, Marketing, and Engineering teams to create innovative user experiences. Responsibilities include developing and enforcing editorial guidelines, leading content strategy for app discovery and engagement, and mentoring a global content team. The ideal candidate will be passionate about user-centric content, aligning with current and emerging viewing trends, and deeply understanding the Android ecosystem. The role requires defining content themes, formats, and placements on and off the Play store, ensuring thousands of pieces of content are delivered annually (video, text, social media).
Must have:
- 8+ years experience in content strategy, UX writing, or related fields
- Experience leading content strategy projects
- Expertise in video and text content creation
- Experience with AI content creation
- Strong leadership and mentorship skills
Good to have:
- Agency experience
- Experience with executive leadership
- Experience in a complex technology organization
- Digital advertising, SEM, or SEO experience
Perks:
- Bonus
- Equity
- Benefits
6 skills required
Job Details
Minimum qualifications:
- Bachelor's degree in English, Journalism, Communication, Literature, Business, Marketing, a related field, or equivalent practical experience.
- 8 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects.
- Experience with both video and text content (including AI) creation and best practices.
- Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).
Preferred qualifications:
- 8 years of writing, editorial, marketing, or UX writing experience in an agency setting.
- 7 years of experience interacting with executive leadership.
- 5 years of experience working in a complex, cross-functional technology organization.
- Experience in Digital advertising industry, SEM or SEO.
About the job
Google Play is a global digital content store that makes it easy for users across markets worldwide to discover and engage with high-quality apps, games, books, and more. The Apps Go-to-Market (GTM) team is responsible for developing and executing a comprehensive content strategy that informs what we decide to feature, where on and off the Play store, and in which format (e.g., text, video, or hybrid) to drive daily engagement with Apps and in-app content.As the Apps GTM Content Strategy Lead for Google Play, you will be a advocate for Google Play Apps, crafting the Apps experience for users and developers around the world. You will work cross-functionally with Product, Design, Marketing, Engineering, and other teams to develop an innovative user experience. You will be passionate about developing content that aligns with current and emerging viewing trends popular with the next generation of users. You’ll be an expert in Apps content, driving App discovery and ongoing user engagement, unique user needs, and the global Android ecosystem.
The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Develop, uphold, and enforce our existing editorial and Apps GTM guidelines and standards.
- Deliver the content strategy for the Apps team to determine which topics and themes will be covered in line with both user interest and Play priorities, including content formats and placements both on and off the Play store.
- Lead, mentor and inspire a global team of content strategists, editors and vendors to deliver thousands of pieces of content annually (video, short and longform text, scripts, social media).
- Demonstrate passion for user-centric content and product improvement by influencing Product, Engineering and GTM strategic planning.
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