Coordinator, CRM & Lifecycle

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".

Well, what about the team?

Bally's is looking for a CRM & Lifecycle Coordinator to contribute to the development and management of customer-focused relationships by planning and building highly targeted and engaging CRM lifecycles & campaigns across various brands, markets and products. The objective is to analyze and optimize CRM to create a personalized and world-class experience. The successful candidate will require the ability to be very structured in their work and adapt to a fast-paced environment.

As a CRM & Lifecycle Coordinator for North America, you will be the driving force for supporting online casino and sportsbook CRM retention marketing efforts and collaborate with key stakeholders across the organization. This role’s primary mission will be to strategize, build and execute B2C lifecycle marketing campaigns with the primary goal of providing a best-in-class player experience.

So, what will you be doing?

• Coordinating and implementing campaigns & comms across multiple brands, markets, products, and customer segments, as briefed by the CRM Team Lead or other stakeholders
• Briefing the content/design/BI teams on creative, copy, and data requirements to ensure smooth, high-quality asset delivery.
• Building all the components of communications & campaigns in their respective systems, across channels including email, push notification, and Direct Mail
• Implementing testing strategies on an ongoing basis to ensure that optimization remains at the heart of all communications
• Collaborating with the BI department and the Insights Team to analyze and report on campaign results
• Ensuring that relevant stakeholders have visibility of existing or future lifecycles and campaigns
• Supporting the wider Retention team in the implementation of new technologies, processes, or testing methodologies
• Collaborating with a wider Retention team and other departments for the ongoing improvement of CRM tools and processes
• Performing other job duties as requested

And what are we looking for?

• Demonstrate the ability to lead teams that embody Bally’s core values and thrive as a team member.
• Have iGaming and Sports Betting Industry knowledge
• Have a foundational understanding of CRM tooling ex. Braze and related platforms coupled with a solid understanding of platform metrics
• Possess excellent written, verbal communication, and presentation skills
• Be creative, passionate, and have a go-getter attitude
• Be able to manage multiple and changing priorities and adhere to deadlines
• Be proficient in MS Office (Word, Excel, PowerPoint)
• Be comfortable analyzing data and consumer research
• Have exceptional Organizational Skills

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave

- Annual bonus

- 401K Program

- Health insurance

- Home office allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week. 

Salary Range: $55,000 - $70,000 USD

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