Coordinator, Growth & Performance Marketing

General Summary

The Growth & Performance Marketing Coordinator will play a key role in implementing and coordinating Growth Marketing strategies and tactics for all Sony Pictures properties across Latin America, including Brazil. Based in Miami, this role works with a team of growth marketing professionals dedicated to driving revenue acceleration through data-driven strategies and innovation. This team is responsible for developing, creating, and coordinating full-funnel marketing initiatives focused on increasing brand and content awareness, driving consumer engagement, conversion, retention, and loyalty programs, and maximizing all digital opportunities within the region. 

We are seeking a dynamic and results-oriented Coordinator with the ability to coordinate and execute both upper and lower funnel paid campaigns, ensuring delivery against key performance indicators (KPIs) across all lines of business. With a genuine passion for the entertainment industry and its fast-paced environment, the ideal candidate will effectively coordinate consumer campaigns across diverse digital platforms, leveraging data and analytics to inform strategic planning and KPI definition. 

Responsibilities 

• Coordinate and oversee consumer campaigns from start to finish, with a strong emphasis on digital platforms that drive action and conversion across LATAM and Brazil. 

• Collaborate on media buy planning, including targeting and segmentation, and manage campaign execution and reporting across all paid channels. 

• Monitor and report on key performance indicators (KPIs), ensuring campaigns are on track to meet objectives and providing regular updates to stakeholders. 

• Analyze campaign performance, user behavior, and market trends to generate actionable insights and inform optimization strategies specific to the Latin America and Brazil markets. 

• Develop comprehensive performance reports and dashboards, providing data-driven recommendations for campaign optimization and strategic adjustments. 

• Act as a key liaison with internal teams (Brand & Content Marketing, B2B, PR, Creative, Product, Sales, Brand Partnerships, DABI, Finance, Legal) to foster strategic alignment, maximize opportunities, and ensure seamless campaign execution across the region. 

• Assist in the management of the Growth & Performance Marketing Budget, including vendor creation, purchase order generation, and invoice/payment tracking. 

Requirements 

• 2+ years of experience in coordinating, executing, and analyzing digital performance marketing campaigns across various channels (e.g., paid search, paid social, programmatic display). 

• Strong understanding of both online and offline media buying principles. 

• Proficient knowledge of media performance measures and metrics (e.g., ROAS, CAC). 

• Passion for movies, television, and the entertainment industry. 

• Excellent communication and interpersonal skills, both written and verbal, with the ability to collaborate effectively across diverse teams and cultures. 

• Strong attention to detail and organizational skills. 

• A proactive team player and self-motivated individual. 

• Ability to multitask and effectively function in an ever-changing business environment. 

• Proficient in leveraging metrics, analytics, and data to prepare comprehensive reports and derive actionable insights. 

• Technology enthusiast and trend hunter. 

• Professional working proficiency or fluency in Portuguese (required) and/or Spanish is highly desirable, given the regional focus on Latin America and Brazil. 

Education 

• BA/BS in Marketing/Business, Digital Marketing or a related degree. 

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