Overview

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Sony Pictures Animation, Screen Gems, TriStar Pictures, 3000 Pictures, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. Sony Pictures Television (SPT) operates three complementary lines of business: 1) Distribution of SPE's feature films and television programming to television outlets around the world, 2) Local television production in key international markets, 3) International television networks and digital networks.

For additional information, visit http://www.sonypictures.com/corp/divisions.html

General Summary

The Growth & Performance Marketing Coordinator will play a key role in implementing and coordinating Growth Marketing strategies and tactics for all Sony Pictures properties across Latin America, including Brazil. Based in Miami, this role works with a team of growth marketing professionals dedicated to driving revenue acceleration through data-driven strategies and innovation. This team is responsible for developing, creating, and coordinating full-funnel marketing initiatives focused on increasing brand and content awareness, driving consumer engagement, conversion, retention, and loyalty programs, and maximizing all digital opportunities within the region.

We are seeking a dynamic and results-oriented Coordinator with the ability to coordinate and execute both upper and lower funnel paid campaigns, ensuring delivery against key performance indicators (KPIs) across all lines of business. With a genuine passion for the entertainment industry and its fast-paced environment, the ideal candidate will effectively coordinate consumer campaigns across diverse digital platforms, leveraging data and analytics to inform strategic planning and KPI definition.

Responsibilities

• Coordinate and oversee consumer campaigns from start to finish, with a strong emphasis on digital platforms that drive action and conversion across LATAM and Brazil.
• Collaborate on media buy planning, including targeting and segmentation, and manage campaign execution and reporting across all paid channels.
• Monitor and report on key performance indicators (KPIs), ensuring campaigns are on track to meet objectives and providing regular updates to stakeholders.
• Analyze campaign performance, user behavior, and market trends to generate actionable insights and inform optimization strategies specific to the Latin America and Brazil markets.
• Develop comprehensive performance reports and dashboards, providing data-driven recommendations for campaign optimization and strategic adjustments.
• Act as a key liaison with internal teams (Brand & Content Marketing, B2B, PR, Creative, Product, Sales, Brand Partnerships, DABI, Finance, Legal) to foster strategic alignment, maximize opportunities, and ensure seamless campaign execution across the region.
• Assist in the management of the Growth & Performance Marketing Budget, including vendor creation, purchase order generation, and invoice/payment tracking.

Requirements

• 2+ years of experience in coordinating, executing, and analyzing digital performance marketing campaigns across various channels (e.g., paid search, paid social, programmatic display).
• Strong understanding of both online and offline media buying principles.
• Proficient knowledge of media performance measures and metrics (e.g., ROAS, CAC).
• Passion for movies, television, and the entertainment industry.
• Excellent communication and interpersonal skills, both written and verbal, with the ability to collaborate effectively across diverse teams and cultures.
• Strong attention to detail and organizational skills.
• A proactive team player and self-motivated individual.
• Ability to multitask and effectively function in an ever-changing business environment.
• Proficient in leveraging metrics, analytics, and data to prepare comprehensive reports and derive actionable insights.
• Technology enthusiast and trend hunter.
• Professional working proficiency or fluency in Portuguese (required). Spanish is highly desirable, given the regional focus on Latin America and Brazil.

Education

• BA/BS in Marketing/Business, Digital Marketing or a related degree.