Coordinator, Publicity & Promotions

2 Months ago • 1-2 Years • Public Relations

Job Summary

Job Description

The Coordinator, Publicity & Promotions will support and execute publicity and promotions strategies for Disney theatrical and streaming releases in Canada. Responsibilities include strategic media outreach, coordinating press events (including virtual junkets and film festivals), building relationships with media, managing press lists, creating press releases, supporting social media channels, and managing online ticketing programs. The role also involves creating reports, tracking coverage, and supporting the Director and Manager with various tasks. The ideal candidate will have 1-2 years of publicity experience in the film or entertainment industry, strong media relationships in Canada, and excellent organizational and communication skills.
Must have:
  • 1-2 years publicity experience
  • Strong Canadian media relationships
  • Excellent organizational & communication skills
  • Execute publicity strategies
  • Coordinate press events
Good to have:
  • Experience with talent representatives
  • Creative problem-solving skills

Job Details

Job Summary:

Overview: 

Walt Disney Studios Canada (WDSC) is a Toronto-based marketing group as part of The Walt Disney Company Canada LtdThis opportunity will involve establishing a heightened marketing and brand presence and help to execute publicity and promotion strategies for theatrical and streaming releases for the Disney brands Disney Animation, Disney Live-Action, and Pixar Studio titles within Canada, while collaborating effectively with U.S. based functional groups. 

 

Status: 

Full Time  

 

Responsibilities: 

  • Provide support and execute the publicity and promotions strategy for all Disney theatrical and streaming releases in Canada 

  • Provide support and execute strategic media outreach/targeted pitches for all theatrical and streaming releases, including press days (in-person and virtual), long-lead coverage, first-look opportunities, trailer premieres etc. 

  • Assisting with press/influencer travel coordination, virtual junkets, set visits, Canadian PA tours, and other press events including, but not limited to, film festivals, events and conventions 

  • Provide support on securing media partners, new and creative 3rd party outreach, partnerships, and building screening programs across Canada 

  • Build & maintain strong relationships with national and local media (broadcast, print, digital, radio, bloggers) to generate optimal coverage of our titles, both theatrical and streaming 

  • Assist with the managing of press lists and communication 

  • Execute press releases to support the premieres of trailers, creative, XM initiatives and other content 

  • Support the WDSC social media channels with publicity initiatives 

  • Attend & help coordinate press and promotional screenings as well as other key events 

  • Create and manage online ticketing programs for promotional screenings 

  • Creation of top line reports for each priority title 

  • Build publicity reports & track coverage, including circulation of daily breaks and reviews 

  • Support special marketing projects as directed 

  • Support the Director and Manager with a variety of duties and projects as directed 

 

Requirements: 

  • Minimum 1-2 years of publicity experience/internship within the film or entertainment industry 

  • Good working relationships with the Canadian film & entertainment media (broadcast, print, digital, radio, bloggers) 

  • Demonstrated knowledge and enthusiasm for film, the entertainment industry, the arts and pop culture in general 

  • Excellent organizational skills, detail oriented & superior written abilities a must 

  • Ability to prioritize, multi-task, work under pressure, and meet deadlines with minimal supervision 

  • Creative, resourceful & possessing superior research skills with a demonstrated ability to take initiative & problem solve 

  • Enthusiastic, hard working with excellent interpersonal and communication skills  

  • Experience working with talent and their representatives is a plus 

 

Education: 

  • Completion of a Public Relations degree or equivalent  

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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