Copywriter

5 Months ago • All levels • Editorial

Job Summary

Job Description

The Copywriter will work across CRED’s multiple lines of businesses to create product & marketing assets, from in-app messaging to WhatsApp, push notifications, email, and more. They will define and refine CRED’s voice across products, marketing, and campaigns. The role involves deciding how every feature speaks and taking marketing campaigns from concept to execution across multiple channels, including in-app communication, offline activations, and social content. Collaboration with internal teams like PR, product, or design is essential. The Copywriter will create impact at every level by driving action, shaping perception, and building brand affinity.

Must have:

Experience writing across different mediums and channels
Understanding of a brand’s tone of voice and personality

Good to have:

Built something for themselves, like a blog or newsletter
A pulse on pop culture and the internet

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Job Details

visibility is easy. memorability is earned. at CRED, we build the latter. where words aren’t just written, they’re engineered to stay. they make people feel something. they make them think twice before settling for less. we are looking for someone who knows the difference.

what you’ll do at CRED:

work across CRED’s multiple lines of businesses to create product & marketing assets, from in-app messaging to whatsapp, push notifications, email, and more. define and refine CRED’s voice across products, marketing, and campaigns.
you won’t just write; you’ll decide how every feature speaks. take marketing campaigns from concept to execution across multiple channels; whether it’s in-app communication, offline activations, or social content, your words will find a way to fit in.
collaborate with internal teams like PR, product, or design. great ideas don’t happen in silos.
create impact at every level; whether it’s driving action, shaping perception, or building brand affinity. creativity is key, but so is intent.

this role is for you if you are:

someone who understands that writing is both an art and a science. you know that writing isn’t just about words, it’s about influence. you have experience writing across different mediums and channels, knowing that an email isn’t a tweet, and a push notification isn’t a whatsapp message.
you understand how to write within a brand’s tone of voice and personality. you know the difference between funny and witty, and why the latter always wins.

what will set you apart: (these are not deal-breakers)

you’ve built something for yourself; whether it’s a blog, a newsletter, a collection of sharp tweets, a sneaker collection or a banger playlist, we respect people who create beyond their job description.
you have a pulse on what’s happening. not just in pop culture but in the world and on the internet. you understand what makes people tick and how to turn that into writing that resonates.
you can switch between writing for different products and business lines without losing the plot.
if you’re the kind of person who reads a job description and thinks of three ways it could’ve been written better, this role might be for you.