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Copywriter, Brand and Creative, Google Cloud

New York, United States (On-site)

Copywriter, Brand and Creative, Google Cloud

1 Month ago • 2 Years + • Marketing

About the job

4 skills required for this role

Test your skills to join the top 1% applicants for this job

creative-writing

storytelling

brand-guidelines

cross-functional

Job Description

Google Cloud is seeking a talented and creative Copywriter to join our Brand and Creative team. You will be responsible for crafting compelling and engaging copy across a variety of marketing materials, including advertising campaigns, social media content, website copy, and more. You will work closely with a team of brand strategists, product marketing managers, experience designers, and engineers to bring our brand to life. In this role, you will: * Bring creative thinking and copywriting to the full cycle of brand experience projects, from concept to delivery, across touchpoints from campaigns, to social media, to web, to events. * Write headlines, concise well-structured body, copy equal comfort with long and short form copywriting that embraces the intersection where technology meets humanity. * To be an ambassador of brand personality and represent Google Cloud, showing influencing and collaboration skills across the organization within marketing materials. * Demonstrate empathy and creative flexibility to adapt to the regional cultural differences of a global audience and partner with the regional teams. * Embrace technology like Artificial Intelligence (AI), in creative storytelling and processes.

Must have:

Bachelor's degree or equivalent practical experience.
2 years of experience working in a creative discipline.
Experience creating platform-specific work on social media platforms and sites.
Experience as an advertising creative professional, in an advertising agency.
A portfolio of creative work.

Good to have:

Experience working on lifestyle or focused brands.
Knowledge of how to write human, engaging, relatable copy for large scale B2B tech brands.
Track record of well-developed concepting and direct craft execution through a composed portfolio.
Ability to be comfortable with ambiguity while having a clear point of view to articulate to peers, cross-functional stakeholders, and executive leaders.
Ability to learn about emerging technology.

Perks:

Bonus
Equity
Benefits

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Minimum qualifications:

Bachelor's degree or equivalent practical experience.
2 years of experience working in a creative discipline (e.g.,writing, advertising, branding ).
Experience creating platform-specific work on social media platforms and sites.
Experience as an advertising creative professional, in an advertising agency.
A portfolio of creative work.

Preferred qualifications:

Experience working on lifestyle or focused brands.
Knowledge of how to write human, engaging, relatable copy for large scale B2B tech brands.
Track record of well-developed concepting and direct craft execution through a composed portfolio.
Ability to be comfortable with ambiguity while having a clear point of view to articulate to peers, cross-functional stakeholders, and executive leaders.
Ability to learn about emerging technology.

About the job

Google Cloud Brand and Creative is a team of creative thinkers and makers. We create work for Google Cloud’s flagship brands, Google Cloud and Google Workspace, through branded programs, advertising campaigns, social content, events, activations, and experiences. We focus on a business and developer audience but strive to connect with this audience on a human level, bringing delight and creativity to what can otherwise be a dry marketing space. By embracing user insights and thinking, you will contribute to the voice and narrative that will define the future of Google Cloud’s flagship brands.

In this role, you will guide, craft and maintain our voice and tone. Your work will help connect to and communicate with users through storytelling, compelling marketing communications, and digital and physical brand experiences. You will create a range of deliverables (e.g.,advertising headlines, social content, creative concepts, video scripts, content copy). You will also contribute to brand guidelines to inform marketers in the creation work that is on brand and follows our voice and tone principles. You will collaborate with a diverse set of specialists from brand strategists, product marketing managers, experience designers, content strategists, analysts, and engineers to inform and bring the writing to life.

Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

The US base salary range for this full-time position is $108,000-$158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

Bring creative thinking and copywriting to the full cycle of brand experience projects, from concept to delivery, across touchpoints from campaigns, to social media, to web, to events.
Write headlines, concise well structured body, copy equal comfort with long and short form copywriting that embraces the intersection where technology meets humanity.
To be an ambassador of brand personality and represent Google Cloud, showing influencing and collaboration skills across the organization within marketing materials.
Demonstrate empathy and creative flexibility to adapt to the regional cultural differences of a global audience and partner with the regional teams.
Embrace technology like Artificial Intelligence (AI), in creative storytelling and processes.

View Full Job Description

$108.0K - $158.0K/yr (Outscal est.)

$133.0K/yr avg.

New York, New York, United States

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.