Copywriter (Growth)

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

PhonePe is seeking a talented copywriter to join our dynamic team. The ideal candidate will have 2-3 years of experience, with a strong ability to convey complex financial concepts related to the equity market with clarity and creativity. 

Responsibilities

In this role, you will be responsible for creating, developing and optimizing content across various channels. You will be working closely with the Growth team and get involved in writing content for push notifications, WhatsApp messages, emails, landing pages, banners and other marketing material. The ideal candidate will 

• Stay updated with market trends, events, industry developments, competitors and regulatory changes 
• Have strong analytical skills, attention to detail and the ability to research and write clear, concise, and engaging content 
• Understand the behaviour of users in various cohorts and tailor content accordingly to drive business
• Collaborate with various internal teams like growth, designing, compliance and so on, to ensure content accuracy and alignment with the company’s objectives
• Execute content strategies to effectively communicate financial news, updates and investment philosophies 
• Find authentic sources from the sea of sources available on the internet
• Edit and proofread content to ensure it is error-free, fact-checked, grammatically correct, and adheres to the company’s style
• Monitor and analyze content performance, using insights to suggest and implement improvements

Requirements

• Excellent written and verbal communication skills
• Passion for financial education and a knack for storytelling
• Proven experience in content writing and finance for 2-3 years
• Ability to work independently and collaboratively in a fast-paced environment
• Passion for continuous learning and self-improvement
• Educational background in Finance is a plus

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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