Country Manager, Mexico

1 Month ago • All levels • Marketing

Job Summary

Job Description

The Country Manager for Mexico at Canva will be responsible for leading the company's growth strategy in the Mexican market. This includes developing and executing a multi-year plan to increase user acquisition and revenue, working closely with local and global teams across marketing, sales, product, and finance. Key responsibilities involve localizing the Canva product and content to resonate with Mexican users, hiring and mentoring a local team, managing budgets, building key relationships with stakeholders, and serving as a public representative for Canva in Mexico. The ideal candidate will be a highly entrepreneurial and analytical leader with experience growing markets and a deep understanding of the Mexican business landscape.
Must have:
  • Strong entrepreneurial spirit
  • Market growth experience (SaaS or startup)
  • Proven leadership and team management skills
  • Excellent communication (English & Spanish)
  • Analytical skills & KPI focus
  • Product orientation and localization expertise
  • Public speaking and media relations experience
  • Extensive networking within Mexico

Job Details

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, Australia but we engage our Contractors and Freelancers all over the world to help us meet our crazy big goals. As a Contractor or Freelancer at Canva you can work remotely in the country listed on this job ad, meaning you have ultimate flexibility. Wherever works for you, works for us.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Strategy. Act as the main leadership point of contact with responsibility for overall user and revenue growth in Mexico. You'll bring together local and global teams across marketing, sales, product, content and finance to create and execute a cohesive multi-year growth strategy, and own the KPIs including MAUs and ARR.
  • Localisation. Work closely with the regional team to optimise our product, content, pricing and packaging to meet the needs of local users, informed by a deep understanding of local market dynamics and cultural nuances across a range of audiences, including knowledge workers, SMBs, students, startup ecosystems, NGOs, and other emerging sectors.
  • Leadership. Hire, inspire, drive and in some cases coach the in-market team, ensuring a high quality bar for impact and working closely with local speciality leads on performance management.
  • Budget. Partner closely with the regional team and marketing lead to shape the marketing strategy and deployment of budget.
  • Sponsorship. Build and support high value relationships by acting as a local sponsor for enterprise sales, education, government, partnerships, etc.
  • Public face. Represent Canva as a local figurehead across press, PR, events and community.

You're probably a match if

  • You are strongly entrepreneurial. Founder-style appetite for growing something big from a small start and working across everything from education to press.
  • You possess experience growing a market. For example, as the regional GM or brand lead for a global SaaS company, or as a proven founder or growth lead in a startup in a high growth environment.
  • You are a proven leader. Ability to grow, inspire, and coach high-performing teams. You have high emotional intelligence and empathy, and are a deeply collaborative teammate.
  • You are a strong communicator. Fully proficient in spoken and written English, and with the interpersonal skills to influence global and local stakeholders.
  • You are keenly analytical. Deeply focused on KPIs and obsessive about driving actionable insights from disparate datasets and able to think about a market’s performance holistically.
  • you are product oriented. Passion for improving the experience of users and the ability to translate local insights into product requirements with experience localising a global product for a particular market.
  • You are values aligned. Genuinely excited by Canva’s mission and deeply aligned with our values, and with exceptional references to prove it.
  • You are publicity savvy. Experience doing public speaking and acting as a public face to the press and other stakeholders.
  • You are well networked. Ideally with routes into some combination of government departments, corporates, influencers, journalists and local talent.

About the team

Canva’s International supergroup is a diverse, distributed team of marketers, strategists, and growth leaders focused on expanding Canva's presence in key global markets. Our team partners with functions across Marketing, Growth, Product, Sales, Partnerships, Content, Finance, and Strategy to drive sustainable user and revenue growth in international markets.

As the Country Manager for Mexico, you will be the main point of contact and the driving force behind Canva’s success in the country. You will own and implement a multi-year strategic roadmap, leading cross-functional efforts to grow the user base and scale revenue.

This role requires deep market knowledge, a growth mindset, and strong leadership capabilities to bring together local and global teams across marketing, sales, and product in a cohesive strategy.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.

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