Country Manager - Vietnam

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, Australia but we engage our Contractors and Freelancers all over the world to help us meet our crazy big goals. As a Contractor or Freelancer at Canva you can work remotely in the country listed on this job ad, meaning you have ultimate flexibility. Wherever works for you, works for us.

About the Role

As the Country Manager for Vietnam, you will be the main point of contact and the driving force behind Canva’s success in the country. You will own and implement a multi-year strategic roadmap, leading cross-functional efforts to grow the user base, increase brand affinity, and scale revenue.

This role requires deep market knowledge, a growth mindset, and strong leadership capabilities to bring together local and global teams across marketing, sales, and product in a cohesive strategy.

What you'd be doing in this role

• Strategy. Act as the main leadership point of contact with responsibility for overall user and revenue growth in Vietnam. You'll bring together local and global teams across marketing, sales, product, content and finance to create and execute a cohesive multi-year growth strategy, and own the KPIs including Monthly Active Users (MAUs) and Annualised Recurring Revenue (ARR). You establish and take ownership of local sales, community, and B2B programs to increase Canva’s presence among businesses of all sizes.
• Marketing. Leverage marketing channels including social media, influencer marketing, community engagement, PR, partnerships, SEO, ASO, performance marketing, and lifecycle marketing to drive user acquisition.
• Localisation. Work closely with the regional team to optimise our product, content, pricing and packaging to meet the needs of local users, informed by a deep understanding of local market dynamics and cultural nuances across a range of audiences, including knowledge workers, SMBs, students, startup ecosystems, NGOs, and other emerging sectors. This includes partnering with global and local teams to ensure hyper-localized user experiences, from onboarding to payment methods, content, and support.
• Leadership. Hire, inspire, drive and in some cases coach the in-market team, ensuring a high quality bar for impact and working closely with local speciality leads on performance management.
• Budget. Partner closely with the regional team and marketing lead to shape the marketing strategy and deployment of budget.
• Sponsorship. Build and support high value relationships by acting as a local sponsor for enterprise sales, education, government, partnerships, etc.
• Public face. Represent Canva as a local figurehead across press, PR, events and community.

You're probably a match if

• You have a track record of driving user growth, marketing, revenue and retention in high growth environments– driving market and user growth.
• You have deep knowledge of Vietnam market. You have a holistic and solid grasp of cultural nuances, consumer behavior, digital trends, and competitive landscape.
• You are strongly entrepreneurial. Founder-style appetite for growing something big from a small start and working across everything from education to press.
• You have experienced building a market. For example, as the regional GM or brand lead for a global SaaS company, or as a proven founder or growth lead in a startup.
• You are a proven leader. Ability to grow, inspire, and coach high-performing teams. You have high emotional intelligence and empathy, and are a deeply collaborative teammate.
• You are a strong communicator. Fully proficient in spoken and written English, and with the interpersonal skills to influence global and local stakeholders.
• You are keenly analytical. Deeply focused on KPIs and obsessive about driving actionable insights from disparate datasets.
• You are product oriented. Passion for improving the experience of users and the ability to translate these insights into product requirements.
• You are values aligned. Genuinely excited by Canva’s mission and deeply aligned with our values, and with exceptional references to prove it.
• You are publicity savvy. Experience doing public speaking and acting as a public face to the press and other stakeholders.
• You are well networked. Ideally with routes into some combination of government departments, corporates, influencers, journalists and local talent.

About the team

Canva’s International Group is a diverse & distributed team focused on driving growth in our key regions. You’ll partner closely with leads across product, marketing, content, education, B2B and non profits to build a growth plan for the region.

Canva’s International supergroup is a diverse, distributed team focused on driving growth in our key regions. You’ll partner with leads across product, marketing, finance content, education, B2B and non-profits to build a growth plan, and strategy to drive sustainable user and revenue growth in international markets.

This role will lead our efforts in Vietnam, ensuring market-fit strategies, strong partnerships, and hyper-local execution to accelerate Canva’s adoption among individual users, businesses, and education sectors.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.